In today's age of data analytics, marketers are focused on driving traffic to their sites. But traffic generation is only half the marketing equation. In addition to bringing visitors to your site, you'll need to keep them there and get them to convert into leads.
In part two will now focus on the importance of conversion optimization. We’ll look at how to leverage data and donor insights to increase donations and website conversions.
In part one of this three-part series, we’ll cover the “Digital Donor” and explore what drives donor behaviour and expectations.
Apple fan or casual user, you’ve no doubt already heard the news. Apple has announced that iOS 15 will [...]
A couple of weeks ago our brilliant CRO Specialist Lukas Rogvall presented a webinar on one of our customers, [...]
2020 has seen growth in the adoption of the up-and-coming email authentication standard known as Brand Indicators for Message Identification [...]
Are you expecting high traction on your site in and around Black Friday? Of course, the natural urge would be to test, why let the massive flow of traffic and seemingly perfect opportunity go wasted?
Picture this: the CJEU (Court of Justice of the European Union) has invalidated the EU-US Privacy Shield with immediate effect, meaning companies can no longer transfer personal data to the US on the basis of Privacy Shield.
The email newsletter is marketing’s workhorse. Other channels are more like Arabian horses, made for show jumping. Or like the [...]
One thing we’ve learnt in the past year is how to - and maybe even more importantly, how not to [...]
