The Non-Profit Playbook – part 2: Conversion Optimization
In part two will now focus on the importance of conversion optimization. We’ll look at how to leverage data and donor insights to increase donations and website conversions.
The Non-Profit Playbook – part 1: The Digital Donor
In part one of this three-part series, we’ll cover the “Digital Donor” and explore what drives donor behaviour and expectations.
How will the iOS 15 update affect your email marketing? Here’s how…
Apple fan or casual user, you’ve no doubt already heard the news. Apple has announced that iOS 15 will [...]
The humble registration form. So difficult to get right but oh so easy to get wrong.
A couple of weeks ago our brilliant CRO Specialist Lukas Rogvall presented a webinar on one of our customers, [...]
How is your BIMI game?
2020 has seen growth in the adoption of the up-and-coming email authentication standard known as Brand Indicators for Message Identification [...]
Black Friday is soon upon us. Time to test? Or not?
Are you expecting high traction on your site in and around Black Friday? Of course, the natural urge would be to test, why let the massive flow of traffic and seemingly perfect opportunity go wasted?
You’ve put GDPR to bed, then you wake up with Schrems II…
Picture this: the CJEU (Court of Justice of the European Union) has invalidated the EU-US Privacy Shield with immediate effect, meaning companies can no longer transfer personal data to the US on the basis of Privacy Shield.
The Email Newsletter: Marketing’s Workhorse Delivers Strong ROI
The email newsletter is marketing’s workhorse. Other channels are more like Arabian horses, made for show jumping. Or like the [...]
When at first you don’t succeed, try try again.
One thing we’ve learnt in the past year is how to - and maybe even more importantly, how not to [...]
Black Friday. Get a bounce in your sales, not in your recipients list…
With Black Friday fast approaching, so commences the panic to couple together some hastily produced CRM. While our American cousins [...]
