Quebec’s Bill 64: Everything You Need to Know and Why It’s Important in 2022
2021 will go down in history as the year of digital transformation. The on-going Covid-19 pandemic has led to unprecedented [...]
The Non-Profit Playbook – part 3: Create Better Donor Experiences
Welcome to the final installation of Symplify’s Non-Profit Playbook. Will now complete our three-part series with an exploration of how to create better donor experiences. We’ll examine techniques and best practices for donor engagement and retention.
10 E-Commerce Conversion Rate Optimization Tactics that you can implement for Black Friday and Cyber Monday
Did you know that e-commerce sales now represent nearly 50% of all retail growth? Not surprising in our current environment. Get in control and check out 10 E-Commerce Conversion Rate Optimization Tactics that you can implement for Black Friday and Cyber Monday.
The Non-Profit Playbook – part 2: Conversion Optimization
In part two will now focus on the importance of conversion optimization. We’ll look at how to leverage data and donor insights to increase donations and website conversions.
The Non-Profit Playbook – part 1: The Digital Donor
In part one of this three-part series, we’ll cover the “Digital Donor” and explore what drives donor behaviour and expectations.
The humble registration form. So difficult to get right but oh so easy to get wrong.
A couple of weeks ago our brilliant CRO Specialist Lukas Rogvall presented a webinar on one of our customers, [...]
How is your BIMI game?
2020 has seen growth in the adoption of the up-and-coming email authentication standard known as Brand Indicators for Message Identification [...]
You’ve put GDPR to bed, then you wake up with Schrems II…
Picture this: the CJEU (Court of Justice of the European Union) has invalidated the EU-US Privacy Shield with immediate effect, meaning companies can no longer transfer personal data to the US on the basis of Privacy Shield.
The Email Newsletter: Marketing’s Workhorse Delivers Strong ROI
The email newsletter is marketing’s workhorse. Other channels are more like Arabian horses, made for show jumping. Or like the [...]
When at first you don’t succeed, try try again.
One thing we’ve learnt in the past year is how to - and maybe even more importantly, how not to [...]
