To track your website behaviour offers a dynamic way to see how your audience engages with your site. Here’s why its so crucial:
Visual Interaction: Gain a visual representation of visitor interactions, including clicks, touches, and scrolls.

• User-Friendly: Heatmaps are easy to use and understand, making data analysis accessible to everyone on your team.
• Client-Friendly: Impress clients and stakeholders by presenting data in a visually compelling way.
• Accelerated Testing: Speed up user testing processes by pinpointing areas that need improvement.
• Conversion Boost: User behaviour tracking is key to enhancing your website’s conversion rates and engagement levels.
• Cost-Effective: Heatmaps provide actionable insights at a fraction of the cost compared to eye tracking studies.

Heatmaps are like a magic tool that turns the extensive visitor data into visual snapshots of your website that are easy to interpret. These snapshots reveal how visitors engage with your content, highlighting the seen and unseen elements.

• Segment your Audience: Start by defining which visitors should be included in the data collection process, focusing on click, touch, and scroll behaviour.
• Select template URL: Choose a representative URL that aligns with the audience segment you’ve defined.
• Data collection: Sit back and let Symplify Conversion collect scroll, click, and touch data based on your chosen settings, whether from all visitors or a percentage.
• Analyse your heatmap: Click on your heatmap and analyse which parts of your website receive the most attention. Red indicates intensive usage, yellow represents medium usage, and blue signifies low engagement. Switch between click, touch, and scroll views to gain deeper insights.

Learn how heatmaps can transform visitor data into actionable insights by reading our blog post: Heatmaps: Transforming Visitor Data into Actionable Insights.

Heatmaps empower you to uncover critical insights and track user behaviour on website, such as:

• Elements that are not getting clicked, allowing you to optimise them for engagement.
• Identification of elements that shouldn’t be clicked to prevent user confusion.
• Insights into how visitors navigate your site, helping you refine your site’s navigation.
• Guidance on the placement of profitable products or calls to action within your site’s layout.
• Understanding visitor interactions with dynamic content, enabling you to enhance its effectiveness.
• Addressing banner blindness and optimising your banner strategy for better results.
• Analysing how images influence visitor behaviour and improving visual content accordingly.
• Unlocking the secrets of banner sliders and carousels to maximise their impact