• See with which content visitors interact
• Get a visual representation of click, touch and scroll interaction
• Easy to use and understand
• A great way to show data to clients and other stakeholders
• Speed up user testing
• Increase conversion and engagement
• More cost effective than eye tracking

Heatmaps take large amounts of visitor data and turn it into easily understandable visual snapshots of your website. These snapshots show you the website content with which visitors interact. This includes content which remains unseen because visitors do not scroll far enough, as well as unused elements which can be removed or replaced.

To setup a heatmap, follow these 4 steps:

1. Setup audience segmentation. Determine which visitors should be included in the click, touch, and scroll data collection.

2. Choose template URL. Select the URL on which your heatmap will display. This URL should be representative of the collected data, based on audience segment.

3. Wait for data to collect. Based on settings you choose, Symplify Conversion will then collect scroll, click and touch data from all visitors or from a percentage of visitors.

4. View heatmap. Click your heatmap and analyze which parts of your website are used or viewed. Red represents intensive use or high view rate. Yellow represents medium. Blue represents low usage. You can switch between a heatmap that shows click and touch data, and another showing scroll.

Learn more about heatmaps in our blogpost Heatmaps: Transforming Visitor Data into Actionable Insights