Heatmaps are a game-changer in the world of website optimization. They take vast amounts of visitor data and transform it [...]
Surveys have been a trusted method for gaining deep insights into your audience for decades, and their effectiveness remains unparalleled. [...]
Ready to boost your decision-making and optimize your digital presence? Here's a concise guide to kickstart your A/B testing program: [...]
Have you ever wished you could step into the shoes of your website's visitors and see precisely how they interact [...]
In the fast-paced world of digital business, staying ahead of the competition often comes down to making informed decisions that [...]
Gina Tricot: When the data speaks for itself When you start A/B testing you quickly begin to see the [...]
10 E-Commerce Conversion Rate Optimization Tactics that you can implement for Black Friday and Cyber Monday
Did you know that e-commerce sales now represent nearly 50% of all retail growth? Not surprising in our current environment. Get in control and check out 10 E-Commerce Conversion Rate Optimization Tactics that you can implement for Black Friday and Cyber Monday.
In today's age of data analytics, marketers are focused on driving traffic to their sites. But traffic generation is only half the marketing equation. In addition to bringing visitors to your site, you'll need to keep them there and get them to convert into leads.
How we increased the amount of finalized donations by 20% Barncancerfonden is a Swedish NGO whose vision is to [...]
Why “negative” test results are not necessarily negative. A/B testing is a very humbling task. It teaches us that [...]