Quebec’s Bill 64: Everything You Need to Know and Why It’s Important in 2022
2021 will go down in history as the year of digital transformation. The on-going Covid-19 pandemic has led to unprecedented [...]
The Non-Profit Playbook – part 3: Create Better Donor Experiences
Welcome to the final installation of Symplify’s Non-Profit Playbook. Will now complete our three-part series with an exploration of how to create better donor experiences. We’ll examine techniques and best practices for donor engagement and retention.
10 E-Commerce Conversion Rate Optimization Tactics that you can implement for Black Friday and Cyber Monday
Did you know that e-commerce sales now represent nearly 50% of all retail growth? Not surprising in our current environment. Get in control and check out 10 E-Commerce Conversion Rate Optimization Tactics that you can implement for Black Friday and Cyber Monday.
Why Do You Need Conversion Optimization in 2022?
In today's age of data analytics, marketers are focused on driving traffic to their sites. But traffic generation is only half the marketing equation. In addition to bringing visitors to your site, you'll need to keep them there and get them to convert into leads.
The Non-Profit Playbook – part 2: Conversion Optimization
In part two will now focus on the importance of conversion optimization. We’ll look at how to leverage data and donor insights to increase donations and website conversions.
The Non-Profit Playbook – part 1: The Digital Donor
In part one of this three-part series, we’ll cover the “Digital Donor” and explore what drives donor behaviour and expectations.
GIG Partner With Symplify
GIG partner up with Symplify. Malta, 13 April 2021, after more than three years of supplying GIG’s internal brands with [...]
Black Friday is soon upon us. Time to test? Or not?
Are you expecting high traction on your site in and around Black Friday? Of course, the natural urge would be to test, why let the massive flow of traffic and seemingly perfect opportunity go wasted?
You’ve put GDPR to bed, then you wake up with Schrems II…
Picture this: the CJEU (Court of Justice of the European Union) has invalidated the EU-US Privacy Shield with immediate effect, meaning companies can no longer transfer personal data to the US on the basis of Privacy Shield.
The Email Newsletter: Marketing’s Workhorse Delivers Strong ROI
The email newsletter is marketing’s workhorse. Other channels are more like Arabian horses, made for show jumping. Or like the [...]
