In today's age of data analytics, marketers are focused on driving traffic to their sites. But traffic generation is only half the marketing equation. In addition to bringing visitors to your site, you'll need to keep them there and get them to convert into leads.
In part two will now focus on the importance of conversion optimization. We’ll look at how to leverage data and donor insights to increase donations and website conversions.
In part one of this three-part series, we’ll cover the “Digital Donor” and explore what drives donor behaviour and expectations.
GIG partner up with Symplify. Malta, 13 April 2021, after more than three years of supplying GIG’s internal brands [...]
Are you expecting high traction on your site in and around Black Friday? Of course, the natural urge would be to test, why let the massive flow of traffic and seemingly perfect opportunity go wasted?
Picture this: the CJEU (Court of Justice of the European Union) has invalidated the EU-US Privacy Shield with immediate effect, meaning companies can no longer transfer personal data to the US on the basis of Privacy Shield.
The email newsletter is marketing’s workhorse. Other channels are more like Arabian horses, made for show jumping. Or like the [...]
One thing we’ve learnt in the past year is how to - and maybe even more importantly, how not to [...]
After an exciting ride of 6 years SiteGainer has been acquired by Symplify Technologies AB. Everything you know and love [...]
With Black Friday fast approaching, so commences the panic to couple together some hastily produced CRM. While our American cousins [...]
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