Understanding your funnel pre and post is understanding your customer, it is as simple as that.
The more informed your funnel visualization is, the greater accuracy with which you can create your strategy. We boost the ability to pair pre sign up data (Anonymised of course) with post sign/purchase data, allowing us to connect the dots in terms of customer knowledge. Connecting test and personalisation data with real time CRM data giving you a scope not previously seen when it comes to managing your customers journey. Off the peg customer funnel visualizations put you in control of your messaging strategy.