Multichannel marketing has many advantages: increasing your reach in diverse markets, providing you with a large pool of customers, giving you access to valuable customer data you can use [...]

  You probably have heard that the average business loses around 20% of its customers annually. What you may not know, however, is that this is primarily due to the [...]

The idea of interacting with digital financial services is not in any sense a brand new concept, as the ability to conduct banking services via the internet has been [...]

  The goal of every organization is to have their prospects turn into customers and grow with the business to maximize customer lifetime value. Best case scenario; have them become [...]

  A one-size fits all solution is perfect for many things. Unfortunately, marketing isn’t one of them. The reason? The modern consumer uses a broad range of channels to interact [...]

  Companies leveraging multichannel engagement are seeing a quantum leap in revenue and growth. Here are some examples of companies tremendously benefiting from adopting multichannel customer engagement strategies.   1. [...]