Is Customer Loyalty the Black Sheep of the Fintech Industry?
The idea of interacting with digital financial services is not in any sense a brand new concept, as the ability to conduct banking services via the internet has been around [...]
Quebec’s Bill 64: Everything You Need to Know and Why It’s Important in 2022
2021 will go down in history as the year of digital transformation. The on-going Covid-19 pandemic has led to unprecedented levels of technological innovations and digitization, completely changing the way [...]
Customer Case: Gina Tricot
Gina Tricot: When the data speaks for itself When you start A/B testing you quickly begin to see the importance of letting the actual data do the talking. You will [...]
The Non-Profit Playbook – part 3: Create Better Donor Experiences
Welcome to the final installation of Symplify’s Non-Profit Playbook. Will now complete our three-part series with an exploration of how to create better donor experiences. We’ll examine techniques and best practices for donor engagement and retention.
10 E-Commerce Conversion Rate Optimization Tactics that you can implement for Black Friday and Cyber Monday
Did you know that e-commerce sales now represent nearly 50% of all retail growth? Not surprising in our current environment. Get in control and check out 10 E-Commerce Conversion Rate Optimization Tactics that you can implement for Black Friday and Cyber Monday.
Why Do You Need Conversion Optimization in 2022?
In today's age of data analytics, marketers are focused on driving traffic to their sites. But traffic generation is only half the marketing equation. In addition to bringing visitors to your site, you'll need to keep them there and get them to convert into leads.
