The Non-Profit Playbook – part 2: Conversion Optimization
In part two will now focus on the importance of conversion optimization. We’ll look at how to leverage data and donor insights to increase donations and website conversions.
The Non-Profit Playbook – part 1: The Digital Donor
In part one of this three-part series, we’ll cover the “Digital Donor” and explore what drives donor behaviour and expectations.
How will the iOS 15 update affect your email marketing? Here’s how…
Apple fan or casual user, you’ve no doubt already heard the news. Apple has announced that iOS 15 will be available later this autumn. Exciting stuff. However, the iOS [...]
Customer Case: Revolution Race
Why “negative” test results are not necessarily negative. A/B testing is a very humbling task. It teaches us that getting a negative result does not necessarily mean you have failed, [...]
Customer Case: Sportsdeal
The power of pricing visualization. Pricing and perceived value is something that’s probably been on every e-commerce site’s agenda. How do we make the pricing of a product seem attractive? [...]
Customer Case: A Day’s March
The hidden power house of your website: On-site search. On-site search is a must have for every e-commerce site nowadays. It is the go to for when your users can’t [...]
