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2109, 2021

The Non-Profit Playbook – part 2: Conversion Optimization

By |September 21, 2021|Categories: Blog, Communication|Tags: |Comments Off on The Non-Profit Playbook – part 2: Conversion Optimization

In part two will now focus on the importance of conversion optimization. We’ll look at how to leverage data and donor insights to increase donations and website conversions.

2009, 2021

The Non-Profit Playbook – part 1: The Digital Donor

By |September 20, 2021|Categories: Blog, Communication|Comments Off on The Non-Profit Playbook – part 1: The Digital Donor

In part one of this three-part series, we’ll cover the “Digital Donor” and explore what drives donor behaviour and expectations.

809, 2021

How will the iOS 15 update affect your email marketing? Here’s how…

By |September 8, 2021|Categories: Blog, Communication|Tags: , , , |0 Comments

Apple fan or casual user, you’ve no doubt already heard the news. Apple has announced that iOS 15 will be available later this autumn. Exciting stuff. However, the iOS [...]

2708, 2021

Customer Case: Revolution Race

By |August 27, 2021|Categories: Blog, Conversion|Tags: , , , , , |0 Comments

Why “negative” test results are not necessarily negative. A/B testing is a very humbling task. It teaches us that getting a negative result does not necessarily mean you have failed, [...]

2805, 2021

Customer Case: Sportsdeal

By |May 28, 2021|Categories: Blog, Conversion|Tags: , , , , , , , |0 Comments

The power of pricing visualization. Pricing and perceived value is something that’s probably been on every e-commerce site’s agenda. How do we make the pricing of a product seem attractive? [...]

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