Visitor Recordings: Understanding User Behavior
Have you ever wished you could step into the shoes of your website's visitors and see precisely how they interact with your site? Well, you don't need a crystal ball [...]
Unveiling the Power of A/B-testing
In the fast-paced world of digital business, staying ahead of the competition often comes down to making informed decisions that resonate with your audience. Enter A/B testing—a practice that offers [...]
Select a Vendor for Your Automated Multichannel Engagement Solution in 5 Steps
Multichannel marketing has many advantages: increasing your reach in diverse markets, providing you with a large pool of customers, giving you access to valuable customer data you can use [...]
5 Steps to Define Your Client’s Relationship Strategy
You probably have heard that the average business loses around 20% of its customers annually. What you may not know, however, is that this is primarily due to the [...]
Is Customer Loyalty the Black Sheep of the Fintech Industry?
The idea of interacting with digital financial services is not in any sense a brand new concept, as the ability to conduct banking services via the internet has been [...]
The 4 Stages of Your Relationship Marketing Maturity
The goal of every organization is to have their prospects turn into customers and grow with the business to maximize customer lifetime value. Best case scenario; have them become [...]