How is your BIMI game?
2020 has seen growth in the adoption of the up-and-coming email authentication standard known as Brand Indicators for Message Identification [...]
Black Friday is soon upon us. Time to test? Or not?
Are you expecting high traction on your site in and around Black Friday? Of course, the natural urge would be to test, why let the massive flow of traffic and seemingly perfect opportunity go wasted?
You’ve put GDPR to bed, then you wake up with Schrems II…
Picture this: the CJEU (Court of Justice of the European Union) has invalidated the EU-US Privacy Shield with immediate effect, meaning companies can no longer transfer personal data to the US on the basis of Privacy Shield.
The Email Newsletter: Marketing’s Workhorse Delivers Strong ROI
The email newsletter is marketing’s workhorse. Other channels are more like Arabian horses, made for show jumping. Or like the [...]
When at first you don’t succeed, try try again.
One thing we’ve learnt in the past year is how to - and maybe even more importantly, how not to [...]
SiteGainer becomes Symplify Conversion
After an exciting ride of 6 years SiteGainer has been acquired by Symplify Technologies AB. Everything you know and love [...]
Black Friday. Get a bounce in your sales, not in your recipients list…
With Black Friday fast approaching, so commences the panic to couple together some hastily produced CRM. While our American cousins [...]
Email Newsletters: are you up on best practices?
Quick. Test your knowledge: who sent the first email marketing mass mailing in history? If you guessed Gary Thuerk, you’ve [...]
Taking Your Email Newsletter to the Next Level
In our previous blog post, we discussed how Symplify allows you to quickly and easily build email newsletters that take [...]
Reward Customer Loyalty: add InApp to your marketing mix
“Membership has its privileges”. Like most successful admen, the one who coined this famous tagline had a firm grasp of [...]