How will the iOS 15 update affect your email marketing? Here’s how…
Apple fan or casual user, you’ve no doubt already heard the news. Apple has announced that iOS 15 will [...]
Customer Case: Revolution Race
Why “negative” test results are not necessarily negative. A/B testing is a very humbling task. It teaches us that getting [...]
Customer Case: Sportsdeal
The power of pricing visualization. Pricing and perceived value is something that’s probably been on every e-commerce site’s agenda. How [...]
Customer Case: A Day’s March
The hidden power house of your website: On-site search. On-site search is a must have for every e-commerce site nowadays. [...]
The humble registration form. So difficult to get right but oh so easy to get wrong.
A couple of weeks ago our brilliant CRO Specialist Lukas Rogvall presented a webinar on one of our customers, Sambla. [...]
Customer Case: Nordicfeel Pop-up
How we challenged Nordicfeel's pop-up and increased sign-ups by 1000%. E-commerce pop-ups are meant to grab the attention of the [...]
How is your BIMI game?
2020 has seen growth in the adoption of the up-and-coming email authentication standard known as Brand Indicators for Message Identification [...]
Black Friday is soon upon us. Time to test? Or not?
Are you expecting high traction on your site in and around Black Friday? Of course, the natural urge would be to test, why let the massive flow of traffic and seemingly perfect opportunity go wasted?
You’ve put GDPR to bed, then you wake up with Schrems II…
Picture this: the CJEU (Court of Justice of the European Union) has invalidated the EU-US Privacy Shield with immediate effect, meaning companies can no longer transfer personal data to the US on the basis of Privacy Shield.
The Email Newsletter: Marketing’s Workhorse Delivers Strong ROI
The email newsletter is marketing’s workhorse. Other channels are more like Arabian horses, made for show jumping. Or like the [...]
