Apple fan or casual user, you’ve no doubt already heard the news. Apple has announced that iOS 15 will [...]
Why “negative” test results are not necessarily negative. A/B testing is a very humbling task. It teaches us that getting [...]
The power of pricing visualization. Pricing and perceived value is something that’s probably been on every e-commerce site’s agenda. How [...]
The hidden power house of your website: On-site search. On-site search is a must have for every e-commerce site nowadays. [...]
A couple of weeks ago our brilliant CRO Specialist Lukas Rogvall presented a webinar on one of our customers, Sambla. [...]
How we challenged Nordicfeel's pop-up and increased sign-ups by 1000%. E-commerce pop-ups are meant to grab the attention of the [...]
2020 has seen growth in the adoption of the up-and-coming email authentication standard known as Brand Indicators for Message Identification [...]
Are you expecting high traction on your site in and around Black Friday? Of course, the natural urge would be to test, why let the massive flow of traffic and seemingly perfect opportunity go wasted?
Picture this: the CJEU (Court of Justice of the European Union) has invalidated the EU-US Privacy Shield with immediate effect, meaning companies can no longer transfer personal data to the US on the basis of Privacy Shield.
The email newsletter is marketing’s workhorse. Other channels are more like Arabian horses, made for show jumping. Or like the [...]