Is Customer Loyalty the Black Sheep of the Fintech Industry?
The idea of interacting with digital financial services is not in any sense a brand new concept, as the [...]
The 4 Stages of Your Relationship Marketing Maturity
The goal of every organization is to have their prospects turn into customers and grow with the business to [...]
3 Benefits of Leveraging Automated Multichannel Engagement
A one-size fits all solution is perfect for many things. Unfortunately, marketing isn’t one of them. The reason? The [...]
Multichannel Customer Engagement Case Studies: 3 Renowned Companies Demonstrate How It’s Done
Companies leveraging multichannel engagement are seeing a quantum leap in revenue and growth. Here are some examples of companies [...]
7 Common Challenges Organizations Face with Multichannel Customer Engagement
Multichannel customer engagement is set to become the gold standard for marketing. Did you know that 51% of companies [...]
How Automated Multichannel Engagement Helps Organizations Increase Sales Revenue and Customer Lifetime Value
As the digital landscape continues to evolve, organizations must capitalize on increasing customer lifetime value (CLV) by analyzing the [...]
Quebec’s Bill 64: Everything You Need to Know and Why It’s Important in 2022
2021 will go down in history as the year of digital transformation. The on-going Covid-19 pandemic has led to unprecedented [...]
The Non-Profit Playbook – part 3: Create Better Donor Experiences
Welcome to the final installation of Symplify’s Non-Profit Playbook. Will now complete our three-part series with an exploration of how to create better donor experiences. We’ll examine techniques and best practices for donor engagement and retention.
10 E-Commerce Conversion Rate Optimization Tactics that you can implement for Black Friday and Cyber Monday
Did you know that e-commerce sales now represent nearly 50% of all retail growth? Not surprising in our current environment. Get in control and check out 10 E-Commerce Conversion Rate Optimization Tactics that you can implement for Black Friday and Cyber Monday.
Why Do You Need Conversion Optimization in 2022?
In today's age of data analytics, marketers are focused on driving traffic to their sites. But traffic generation is only half the marketing equation. In addition to bringing visitors to your site, you'll need to keep them there and get them to convert into leads.
