Email Newsletters: are you up on best practices?
Quick. Test your knowledge: who sent the first email marketing mass mailing in history? If you guessed Gary Thuerk, you’ve [...]
Taking Your Email Newsletter to the Next Level
In our previous blog post, we discussed how Symplify allows you to quickly and easily build email newsletters that take [...]
Reward Customer Loyalty: add InApp to your marketing mix
“Membership has its privileges”. Like most successful admen, the one who coined this famous tagline had a firm grasp of [...]
Symplify How To: Adding SMS to your Customer Journey
By now, everyone agrees that the most effective way to increase engagement and conversion of your marketing campaigns is to [...]
The Customer-First approach to Multi-Channel automation
What do Facebook, email, SMS, voice and print have in common? Each communications channel is one your customer prefers. Clearly, [...]
Dial in More Channels to Connect with Your Customers
Like many people, I have dedicated a specific email account for my retail email newsletter sign-ups. What I have noticed [...]
5 Crucial Steps for Protecting Your Subscriber List
Your data is important, and keeping it safe, structured and clean is hard work on a regular day. With even [...]
How to show your subscribers some LOVE
As digital marketers, we are in a complicated relationship with our subscribers. Today, subscribers are more demanding and have higher [...]
Responsive Email – Increase opens and conversions by making your emails easier to read on mobile.
Email Marketers! Are you aware that the beautifully constructed email that you carefully designed on your desktop computer, may become [...]
Is Voice an old school channel or are you missing something in your marketing strategy?
Switching phones and trying to retain your original WhatsApp account used to be trickier than an entry exam to an [...]