Black Friday. Obtenez un bond dans vos ventes, pas un rebond dans votre liste de destinataires …
C’est déjà cette période de l’année… le Black Friday. Et comme toujours, il approche à grands pas. Nous avons tendance [...]
Le Black Friday est à nos portes! Est-ce le temps de faire vos tests ou pas?
Vous prévoyez une augmentation de l’achalandage sur votre site pour la période du Black Friday? Il semble évident qu’il s’agit [...]
You’ve put GDPR to bed, then you wake up with Schrems II…
Picture this: the CJEU (Court of Justice of the European Union) has invalidated the EU-US Privacy Shield with immediate effect, meaning companies can no longer transfer personal data to the US on the basis of Privacy Shield.
The Email Newsletter: Marketing’s Workhorse Delivers Strong ROI
The email newsletter is marketing’s workhorse. Other channels are more like Arabian horses, made for show jumping. Or like the [...]
When at first you don’t succeed, try try again.
One thing we’ve learnt in the past year is how to - and maybe even more importantly, how not to [...]
SiteGainer becomes Symplify Conversion
After an exciting ride of 6 years SiteGainer has been acquired by Symplify Technologies AB. Everything you know and love [...]
Email Newsletters: are you up on best practices?
Quick. Test your knowledge: who sent the first email marketing mass mailing in history? If you guessed Gary Thuerk, you’ve [...]
Taking Your Email Newsletter to the Next Level
In our previous blog post, we discussed how Symplify allows you to quickly and easily build email newsletters that take [...]
Reward Customer Loyalty: add InApp to your marketing mix
“Membership has its privileges”. Like most successful admen, the one who coined this famous tagline had a firm grasp of [...]
Symplify How To: Adding SMS to your Customer Journey
By now, everyone agrees that the most effective way to increase engagement and conversion of your marketing campaigns is to [...]