Monday 12th November 2022 – Symplify, the Stockholm-based market leader in CRM and AI cloud solutions, has joined forces with the Lucky Days brand – part of the L7 Entertainment Group, to help drive their CRM operations to the next level.

As the Lucky Days brand continues to expand into new territories across the globe, Symplify will play an integral role in supporting and enabling the delivery of a bespoke iGaming experience for their diverse audience of players.

Lucky Days’ main priority is to provide best in market customer service and now, via a frictionless integration with Symplify, they will be able to optimise their CRM strategies to do that.

Symplify’s single CRM Ecosystem will provide razor-sharp real time integration across multiple channels of communication. Helping Lucky Days to build meaningful relationships with their customers and deploy multichannel engagement strategies at scale.

The intelligent Campaign and Journey builder, developed by Symplify, will ensure Lucky Days is able to maximise player engagement while keeping them safe. Player protection is a core foundation of the business and the features now accessible via the Symplify solution will actively enhance the capability of monitoring and identifying problem gamblers. They will also be able to take advantage of the innovative AI solution that optimises marketing spend and harnesses customer sentiment, boosting overall lifetime player value.

   Symplify CEO Robert Kimber said: “L7 Entertainment’s brand Lucky Days has been growing rapidly with recent product launches in Sweden and Ontario. We are excited to be able to support this expansion with our CRM expertise, ensuring Lucky Days players are getting the most value from their customer experiences”.