Picture this: the CJEU (Court of Justice of the European Union) has invalidated the EU-US Privacy Shield with immediate effect, meaning companies can no longer transfer personal data to the US on the basis of Privacy Shield.

The email newsletter is marketing’s workhorse. Other channels are more like Arabian horses, made for show jumping. Or like the [...]

One thing we’ve learnt in the past year is how to - and maybe even more importantly, how not to [...]

With Black Friday fast approaching, so commences the panic to couple together some hastily produced CRM. While our American cousins [...]

Quick. Test your knowledge: who sent the first email marketing mass mailing in history? If you guessed Gary Thuerk, you’ve [...]

In our previous blog post, we discussed how Symplify allows you to quickly and easily build email newsletters that take [...]

“Membership has its privileges”. Like most successful admen, the one who coined this famous tagline had a firm grasp of [...]

By now, everyone agrees that the most effective way to increase engagement and conversion of your marketing campaigns is to [...]

What do Facebook, email, SMS, voice and print have in common? Each communications channel is one your customer prefers. Clearly, [...]

Like many people, I have dedicated a specific email account for my retail email newsletter sign-ups. What I have noticed [...]