Quebec’s Bill 64: Everything You Need to Know and Why It’s Important in 2022
2021 will go down in history as the year of digital transformation. The on-going Covid-19 pandemic has led to unprecedented [...]
The Non-Profit Playbook – part 3: Create Better Donor Experiences
Welcome to the final installation of Symplify’s Non-Profit Playbook. Will now complete our three-part series with an exploration of how to create better donor experiences. We’ll examine techniques and best practices for donor engagement and retention.
The Non-Profit Playbook – part 2: Conversion Optimization
In part two will now focus on the importance of conversion optimization. We’ll look at how to leverage data and donor insights to increase donations and website conversions.
The Non-Profit Playbook – part 1: The Digital Donor
In part one of this three-part series, we’ll cover the “Digital Donor” and explore what drives donor behaviour and expectations.
How will the iOS 15 update affect your email marketing? Here’s how…
Apple fan or casual user, you’ve no doubt already heard the news. Apple has announced that iOS 15 will [...]
You’ve put GDPR to bed, then you wake up with Schrems II…
Picture this: the CJEU (Court of Justice of the European Union) has invalidated the EU-US Privacy Shield with immediate effect, meaning companies can no longer transfer personal data to the US on the basis of Privacy Shield.
The Email Newsletter: Marketing’s Workhorse Delivers Strong ROI
The email newsletter is marketing’s workhorse. Other channels are more like Arabian horses, made for show jumping. Or like the [...]
When at first you don’t succeed, try try again.
One thing we’ve learnt in the past year is how to - and maybe even more importantly, how not to [...]
Black Friday. Get a bounce in your sales, not in your recipients list…
With Black Friday fast approaching, so commences the panic to couple together some hastily produced CRM. While our American cousins [...]
Email Newsletters: are you up on best practices?
Quick. Test your knowledge: who sent the first email marketing mass mailing in history? If you guessed Gary Thuerk, you’ve [...]
