7th April 2026
As acquisition costs rise and regulatory pressure intensifies, CRM is becoming the defining battleground in iGaming.
In this TalkGambling interview with Ross Timmins, Symplify CSO Christoffer Feldt-Sørensen explores how CRM is evolving from a campaign tool into a real-time, data-driven engine powering retention, personalisation, and long-term value.
From AI and real-time data to embedded compliance, the conversation highlights why the operators who win won’t be the loudest – but the smartest.

