Just ahead of ICE Barcelona, our Head of Sales Christoffer Feldt-Sørensen was interviewed by iGamingExpress to share how we use AI to tackle real challenges in iGaming CRM. From keeping players engaged to spotting potential VIPs early, Christoffer delves into the practical ways AI is making a difference—and where it’s heading next.

Christoffer Feldt-Sørensen, Head of Sales: 
“ICE Barcelona is just around the corner, and ahead of the event, I chatted with iGamingExpress to highlight how Symplify uses AI to tackle real challenges in iGaming CRM. From keeping players engaged to spotting potential VIPs early, I explore the practical ways AI is making a difference—and where it’s heading next.”

Read the full feature on iGamingExpress