12th July 2026
Data isn’t the competitive advantage. Knowing what to do with it is.
In this G3 Media interview, our CSO, Christoffer Feldt – Sørensen, explores how real-time behavioural data is transforming CRM from a campaign tool into a player intelligence engine.
From predicting churn and identifying VIPs to tackling bonus abuse and strengthening player protection, he explains why the future of CRM isn’t about collecting more data—it’s about acting on the right insights at the right moment.
