5th February 2025

Our recently promoted Chief Sales Officer, Christoffer Feldt-Sørensen, spoke with iGamingToday about why player engagement is everything. In the interview, he also explored how operators can stand out in a crowded market while maintaining high retention and staying compliant.

Christoffer Feldt-Sørensen, CSO: 

Symplify is deeply passionate about player engagement. It was a pleasure to speak with iGamingToday about the biggest CRM trends for 2025, how predictive analytics is transforming player retention, and why responsible gaming and personalisation must go hand in hand.