Learn what your visitors like
A/B testing is synonymous with modern web development. In a simple A/B test, two different versions of a page, an “A” version and a “B” version, are sent to two similar sets of random viewers. This is also known as A/B/n or Split testing.
The A and B versions may be totally different, or may differ only in key areas; for example, the headline, image or call to action.
The goal of an A/B test is to determine which version performs best. Metrics that may be evaluated include email opt-ins, link clicks, bounce rate, or purchases.
Symplify Conversion makes A/B testing easy. To run an A/B test, you need to do these 4 things:
1. Create the “A” and “B” variations. Create different versions of your website using our drag ann drop editor, or hard code your changes in Javascript and CSS.
2. Setup the test. Define which visitors should experience the test and which URLs will be included.
3. Track on-page analytics. Symplify Conversion tracks the actions taken by site users; for example, which links they click, how long they stay on the site, which URLs they visit, how many of them opt-in to an email form, etc.
4. Analyze the results. Once you have data on how the “A” and “B” variants perform, analyze the result and determine which variation should be implemented. Just keep in mind, not all negative test results are actually negative.
What can you A/B test?
USP lists
Headlines
Layout
Colours
Buttons
Calls to action
Contact details
Shipping details
Picture sizes
Countdowns
Animations
Functionality
Pricing
Hover effects
Banners
Sticky / non sticky
Checkout process
Header content
Recommendations
Above the fold content
Fly to cart
Testimonials
Copy
Clarity
Trust
Branding
Payment methods
Responsive design
Mobile layout
Images
Design
Text size
And lots more!
Part of the Symplify Marketing Cloud.
Whether you want to supercharge your marketing automation, or turn your site into a growth engine with conversion testing, we have what you need.
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