Paul Crisp, CMO from Symplify will show you simple techniques and use cases illustrating how you can increase your member engagement, and lift your donations by improving your UX & CX. Use cases from Barncancerfonden.se.

Every membership database has value, every single visit to a home page or a donation page can be optimised.

We will walk through exercises with Marketing Automation that can be fully automated today, allowing you to gain further engagement and donations from your existing members base.

Your members’ web experience can be enhanced and optimised from sign up to donation. Using use cases we will give you inspiration for factors that you can test today.