7th May 2026
In this exclusive interview with SiGMA World, Symplify CSO Christoffer Feldt – Sørensen discusses why many operators still misunderstand real-time data, and why continuous data streaming is becoming increasingly important for player engagement and retention.
The conversation also explores AI-driven retention tools, predictive churn prevention, behavioural data, bonus-led acquisition strategies, and the growing role of responsible gaming in data-driven operations.
