Monday 25th November 2024 – Symplify, the Stockholm-based market leader in CRM and AI cloud solutions, has partnered with online casino operator Corgi Slot.

Part of Fair Game Software, Corgi Slot is rapidly expanding and will now accelerate this growth by leveraging Symplify’s 360° communication platform. By integrating Symplify’s proprietary CRM, Datahub, and multiple communication channels, Corgi Slot will implement a deeper level of player engagement with its community. Special focus will be on utilising email, SMS, dynamic web, web and browser push notifications.

Corgi Slot will also be able to benefit from Symplify’s Campaign and Journey builder modules, as well as full site conversion testing modules. Each will empower the operator to build customised and AI-optimised experiences for their casino players. This expertise in optimising marketing strategies will help positively drive customer satisfaction and higher lifetime value.

The Symplify Instant Messaging channel is also included in the partnership, which has been designed as an umbrella channel featuring multiple messaging services. It will be available across each sending module and accessible from the same editor console.

Symplify’s Senior Sales Executive Caroline Björkman said: “Corgi Slot has earned a strong reputation for its fun, vibrant and trusted casino offering and we’re happy to play our part in its next growth stage. Our cloud-based CRM and AI ecosystem means its players can be presented with the right digital messages at the right moment, boosting retention and improving player experiences.”