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The Non-Profit Playbook

This playbook will help you unlock the full potential of your donor base through conversion optimization and donor engagement automation. We will show how non-profits can leverage donor insights and omnichannel donor engagement to acquire new donors and increase contributions from existing donors.

Table of contents:

Part 1. Covers the “Digital Donor” and explores what drives donor behaviour and expectations.

Part 2. Focuses on the importance of conversion optimization. We provide tips and tricks on how to leverage data and donor insights to increase donations and website conversions.

Part 3. Explores how to create better donor experiences. We’ll examine techniques and best practices for donor engagement and retention.