With thousands of products, Lisen.dk needed to make it easier for customers to find the items they were looking for. They also wanted to maximize up- and cross-selling opportunities.

In this video, we’ll delve into an A/B test Symplify carried out on the Danish store’s website, testing performance before and after two Findify solutions were implemented.

The results?

An ROI of 26 times their initial investment in Findify and Lisen.dk’s overall store revenue increased by 7%. Join us for an afternoon in the sign of experimentation and A/B testing.

After watching this video you will know more about:

• Why you need to work consistently with CRO and A / B testing and have an experimental approach.
• How you can easily replicate findings and insights from the case of Lisen.dk
• How to use data and CRO to maximize the return (conversions, click-throughs ect) of your website.