In a context of uncertainty and shifting trends towards digital transformation, it is important to understand what can drive the success of an online e-commerce strategy with limited resources. Many companies still have a tendency to think that they know exactly what the customers want, without even speaking or taking into account their customers’ feedback.

• To use A/B testing to incorporate your customer needs into a shopping journey
• To integrate and take advantage of customers feedback in your operations
• CDON managed to uplift their onsite conversion rate by A/B testing and using customer reviews
• CDON succeeded to improve their rating from 1,5 to 4,4/5