En cette ère d’analyse des données, les spécialistes du marketing s’efforcent de générer du trafic sur leurs sites Web. Mais la génération de trafic ne représente que la moitié de l’équation marketing. En plus d’attirer des visiteurs sur votre site, il faut les faire rester. Il faut également les convertir en prospects et les inciter à devenir des clients fidèles.
Welcome to the final installation of Symplify’s Non-Profit Playbook. Will now complete our three-part series with an exploration of how to create better donor experiences. We’ll examine techniques and best practices for donor engagement and retention.
Did you know that e-commerce sales now represent nearly 50% of all retail growth? Not surprising in our current environment. Get in control and check out 10 E-Commerce Conversion Rate Optimization Tactics that you can implement for Black Friday and Cyber Monday.
In part two will now focus on the importance of conversion optimization. We’ll look at how to leverage data and donor insights to increase donations and website conversions.
In part one of this three-part series, we’ll cover the “Digital Donor” and explore what drives donor behaviour and expectations.
A couple of weeks ago our brilliant CRO Specialist Lukas Rogvall presented a webinar on one of our customers, [...]
2020 has seen growth in the adoption of the up-and-coming email authentication standard known as Brand Indicators for Message Identification [...]
Le Black Friday approchant à grands pas, la panique commence pour mettre en place un CRM produit à la hâte. [...]
Vous prévoyez une forte affluence sur votre site pendant et autour du Black Friday ? Bien sûr, l'envie naturelle serait de tester, pourquoi laisser passer cet afflux massif de trafic et cette opportunité apparemment parfaite ?
Picture this: the CJEU (Court of Justice of the European Union) has invalidated the EU-US Privacy Shield with immediate effect, meaning companies can no longer transfer personal data to the US on the basis of Privacy Shield.
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