Cancerfonden: Scaling Impact with Symplify’s Marketing Automation

The Background

Cancerfonden is a leading nonprofit organization, focused on funding vital cancer research. With the nonprofit sector undergoing rapid digital transformation, staying ahead of the curve has become critical for organizations like Cancerfonden. Simplify has partnered with Cancerfonden to streamline donor engagement and empower them to meet their fundraising goals in a dynamic environment.

The Challenge

The nonprofit sector is in a period of rapid change, and with that, expectations have shifted. Donors now demand personalized, relevant communication that speaks to their individual preferences. Cancerfonden needed a solution that would enable them to effectively engage their diverse donor base across multiple channels, while leveraging real-time data to create personalized experiences.

The Solution

Cancerfonden turned to Symplify’s powerful marketing automation platform, tailored to meet the unique needs of NGOs. With it, Cancerfonden can create personalized donor journeys across more than 10 channels—email, SMS, social media, and more. The platform allows real-time orchestration of communication, ensuring that each donor interaction is timely, relevant, and effective.

“Thanks to Symplify, we can build journeys to target our loyal donors and reach them in the most appropriate channels. It’s all about delivering the right message at the right time.”

/Johan Angenberg,  Marketing Automation Specialist at Cancerfonden

Why It Works
  • Real-Time Data: The ability to act on real-time data means Cancerfonden can deliver hyper-relevant messages to donors at the right time.
  • Multi-Channel Engagement: With more than 10 channels available, Cancerfonden now communicates with donors where they are most active, resulting in increased engagement.

  • Personalized Journeys: Every interaction feels tailored to the individual donor, boosting connection and loyalty.

The Results

Since implementing Symplify’s marketing automation, Cancerfonden has seen transformative results. They’ve been able to reach and engage donors who were previously unresponsive, and the feedback has been incredible. Donors love the personalized, real-time communication that Cancerfonden is now able to offer. This shift in how they engage has had a direct impact on their ability to raise funds, crucial for supporting their mission. Real-time tracking of donation amounts across all digital channels has further empowered Cancerfonden, enhancing transparency and driving donor engagement.

The feedback we’ve received is just astonishing. It changes what our donors can do and how they feel about our message. We need to stand out because we need money to fight cancer.

/Johan Angenberg,  Marketing Automation Specialist at Cancerfonden

Final Thoughts

Symplify’s platform has empowered Cancerfonden to scale their fundraising efforts by delivering personalized donor journeys at scale. By leveraging real-time data and multi-channel communication, Cancerfonden stands out in a competitive landscape—ensuring that every interaction helps them move closer to their mission: funding critical cancer research.