A/B testing tool

A/B testing made simple –
yet powerful

Ditch the gut feeling. With Symplify’s A/B testing tool, every change on your site is backed by data – so you can grow smarter, not harder.

Why Choose Symplify’s A/B Testing Tool?

Symplify gives you everything you need to test, track, and optimize with confidence — no guesswork, no friction.

  • No-code A/B testing tool with drag & drop editor

  • Real-time insights with built-in analytics

  • Built for marketers, CROs, and growth teams

  • Developer mode for full control via JS & CSS

Personalization
Illustration of A/B-testing with Symplify.

A/B Testing in 4 Simple Steps

  • 1

    Create variations – Use our editor or custom code

  • 2

    Set targeting – Define audience and pages

  • 3

    Track behavior – Measure clicks, scrolls & conversions

  • 4

    Analyze results – Act on data, not assumptions

You can Symply test everything…

  • USP lists

  • Headlines

  • Layout

  • Colours

  • Buttons

  • Calls to action

  • Contact details

  • Shipping details

  • Picture sizes

  • Countdowns

  • Animations

  • Functionality

  • Pricing

  • Hover effects

  • Banners

  • Sticky / non sticky

  • Checkout process

  • Header content

  • Recommendations

  • Above the fold content

  • Fly to cart

  • Testimonials

  • Copy

  • Clarity

  • Trust

  • Branding

  • Payment methods

  • Responsive design

  • Mobile layout

  • Images

  • Design

  • Text size

  • And lots more!

How brands grow with our A/B testing tool.

Customer case: Revolution Race

Learn how Swedish outdoor brand Revolution Race use Symplify’s A/B testing platform to rethink their product page — and achieved a 4% increase in completed purchases.

Read more
+4% increased purchases

“It is an amazing way to increase your online revenue”

“My first wow moment was when I saw the impact A/B testing had on our figures and business growth. A couple of tests later we could actually measure and see the great payoff from the A/B tests. It is an amazing way to increase your online revenue. This is a must for everyone that wants to grow their online business for real.”

Jonatan Johansson

Growth Manager and CRO-specialist, NA-KD.com

A/B testing – just one part of CRO

Symplify isn’t just an A/B testing tool – it’s a complete conversion optimization platform. From heatmaps and session recordings to personalization, popups and surveys – we’ve got everything you need to grow smarter.

Icon of Symplify's website heatmap tool.
Icon of Symplify's visitor recordings.
Icon of Symplify's popups.

The A/B testing tool that turns clicks into customers

Symplify helps you turn data into decisions and boost conversions with A/B testing proven by leading brands.

FAQs

An A/B testing tool lets you compare two or more versions of a digital experience — such as a webpage, email, form, or feature — to see which one performs better. It removes guesswork by using real user data to guide decisions. Whether you’re testing headlines, CTAs, layouts, pricing, or full funnels, A/B testing is one of the most effective ways to improve conversion rates and user experience.

With Symplify A/B testing tool, you can test anything from headlines, images, CTAs, and buttons to full page layouts, forms, pricing tables, and checkout flows. The more you test, the more you learn – and the faster you grow.

No – Symplify is much more than an A/B testing platform. It’s a complete conversion optimization suite that includes multivariate testing, funnel testing, heatmaps, visitor recordings, personalization, pop-ups, web push, and surveys — everything you need to understand your users and improve your site’s performance.

Yes, A/B testing and split testing are often used interchangeably. Both refer to testing two or more variations of a digital experience — such as a webpage, email, or feature — to see which one performs better. Whether you call it split testing software or an A/B testing tool, the goal is always better results.

Yes – when done right, A/B testing is one of the most effective tools for conversion optimization. By testing different versions of your website content, layout, or CTAs, you can make informed decisions based on what actually drives user action – not assumptions.

Not at all. While marketers and Conversion Rate Optimization specialists often use A/B testing platforms, product teams, UX designers, and developers also rely on website A/B testing tools to validate ideas, reduce risk, and improve user experience across the board.