21st October 2025

During SBC Lisbon, iGamingToday’s Andreas Richt caught up with CSO Christoffer Feldt-Sørensen. Together, they discussed where the industry is heading, how player engagement continues to evolve, and why CRM remains at the heart of successful operations. Of course, there was also a question about the impact of a certain Danish coach leading the Swedish national team.

Christoffer Feldt-Sørensen, CSO:

Lovely to catch up with Andreas Richt from iGamingToday during SBC Lisbon. We discussed where the industry is heading, how player engagement continues to evolve, and why CRM remains at the core of successful operations. 

And yes – we couldn’t avoid the key question about Denmark’s creative plan to put the legendary Jon Dahl Tomasson in charge of the Swedish national team. 

Watch the full interview on iGamingToday’s Youtube channel