28th September 2026
Gamification is coming to SBC Summit Lisbon.
We’ve been talking to operators about bringing gamification closer to CRM, making it part of the customer journey rather than a standalone campaign.
In a piece for Gaming International Online, CSO Christoffer Feldt – Sørensen looks at how gamification built directly into CRM journeys can help operators create more relevant player experiences, triggered by real behaviour at the moments that matter.
And with SBC Summit Lisbon starting tomorrow, we’ll be there to show exactly what that looks like in practice.
Read the full piece here:
https://lnkd.in/dAsQMmMP
