The Non-Profit Playbook – part 2: Conversion Optimization
In part two will now focus on the importance of conversion optimization. We’ll look at how to leverage data and donor insights to increase donations and website conversions.
In part two will now focus on the importance of conversion optimization. We’ll look at how to leverage data and donor insights to increase donations and website conversions.
In part one of this three-part series, we’ll cover the “Digital Donor” and explore what drives donor behaviour and expectations.
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Vous prévoyez une forte affluence sur votre site pendant et autour du Black Friday ? Bien sûr, l'envie naturelle serait de tester, pourquoi laisser passer cet afflux massif de trafic et cette opportunité apparemment parfaite ?