8th July 2026
The World Cup is putting operators’ CRM strategies to the test. With a surge in first-time and casual bettors, the real challenge isn’t simply acquiring new players—it’s turning tournament traffic into long-term loyalty.
In an exclusive interview with iGamingFuture’s Head of Content Curtis Roach, our Chief Sales Officer, Christoffer Feldt – Sørensen, discusses why operators that succeed won’t necessarily be those spending the most on acquisition, but those using real-time behavioural insights and predictive engagement to deliver the right experience at the right moment.
