A major tournament is your biggest acquisition event of the year. The hard part isn’t getting players in, it’s keeping them once the football stops.

What’s inside

• Why tournament sign-ups don’t stick like your usual players.

• How to bridge the majority to what’s on after the tournament, while they’re still active.

• How to spot the ones genuinely at risk early, from how they bet.

• Why timing beats scheduling, and why behaviour should trigger the message, not your calendar.

Including why the moment a player’s team is knocked out is your strongest re-engagement window.