20th November 2025

In the fast-evolving world of iGaming, real-time data is redefining how operators connect with their players. Our CMO Paul Crisp – an expert in AI-driven CRM and personalisation – recently joined the Casinos.com podcast to share exclusive insights with editor Alan Evans into the technology shaping the industry’s future.

Paul Crisp, CMO:

Many thanks to Casinos.com editor Alan Evans for having me on the podcast to talk all things CRM and personalisation. 

Real-time data is everything to Symplify – it underpins true agility, shifting the focus from analysing yesterday to responding to what’s happening right now. Always good to talk a bit of cricket too as an expat living in Stockholm.

Read or listen to the full feature on Casinos.com