Monday 20th November 2023 – Symplify, the Stockholm-based market leader in CRM and AI cloud solutions, has welcomed Yolo Group as its latest premier partner.
Yolo Group brings next-level innovation to the worlds of gaming, blockchain and fintech across a wide portfolio of brands, products and services.
The partnership will see Symplify initially work with three of Yolo Group’s gaming brands: Bitcasino, Sportsbet.io and Livecasino.io.
These brands will enjoy enhanced CRM capabilities by adding another layer of engagement through Symplify’s CRM, datahub, and multiple communication channels.
They will also reap the benefits of Symplify’s complete CRM ecosystem, including Campaign and Journey builder modules, as well as full site conversion testing modules. Each will empower the brands to build intricately customised and AI-optimised experiences for their players.
Symplify’s CEO Robert Kimber said: “Yolo Group is involved with some of the most innovative businesses across our industry and understands the importance of placing the customer first for everything. Our cloud-based CRM and AI will allow its brands to build on this vision and help meet growth targets.”
Piotr Trybus, CRM Operations Lead, commented: “Yolo Group’s mission is to put our customers at the centre of the universe, and we’re passionate about making sure the right users receive the right message at the right time. To achieve this, we require a CRM solution that’s data-driven and offers multiple communication channels that match our target markets. We’re confident that Symplify will take our CRM to the next level and we look forward to building a lasting partnership with their team.”
