Friday 9th May 2025 – Symplify, the Stockholm-based market leader in CRM and AI cloud solutions, has extended its partnership with online casino operator Green Feather Online.
This next chapter of collaboration will see Green Feather Online introduce Game and Sports Recommendation functionality as well as Symplify’s powerful Marketing Module to accelerate its bold growth strategy.
Green Feather Online runs a burgeoning portfolio of consumer-facing brands including Boo Casino, Mr Fortune Casino, B Casino, and Galaxyno Casino. With the addition of these new modules, Symplify will enhance its support in delivering highly personalised, AI-optimised experiences through CRM, datahub integration, and a full suite of communication channels—email, SMS, dynamic web, and browser push notifications.
The expanded partnership builds on the successful deployment of Symplify’s Campaign and Journey builder modules, as well as full site conversion testing, which have already driven improved player engagement and operational efficiency. The new Game and Sports Recommendation engine will intelligently tailor content to individual user preferences, while the Marketing Module allows for seamless, data-driven campaign execution at scale.
Symplify’s Chief Sales Officer Christoffer Feldt-Sørensen said: “We’re very pleased to build on our collaboration with Green Feather Online. Our partnership is continuing to deliver excellent results, and we’re confident that these latest features will support Green Feather’s expansive growth plans.”
Green Feather Online Operating Director, Arik Weiss, commented: “Symplify has been a consistent presence in how we help partners deliver personalised, omni-channel marketing at scale. Their tools are both powerful and easy to implement. Bringing these new CRM features onto our platform is a win for everyone.”
