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# My Blog

## Sitemaps
- [XML Sitemap](https://symplify.com/sitemap_index.xml): Includes all crawlable and indexable pages.

## Posts
- [Symplify brings gamification to SBC Lisbon](https://symplify.com/press-room/symplify-brings-gamification-to-sbc-lisbon/): We’ve been talking to operators about bringing gamification closer to CRM, making it part of the customer journey rather than a standalone campaign.
- [Symplify strikes igaming partnership with Promofy](https://symplify.com/press-room/symplify-strikes-igaming-partnership-with-promofy/): Just ahead of SBC Summit Lisbon, we're proud to announce a new partnership with PROMOFY, the AI gamification platform named Best Startup at ICE 2026.
- [The 10 best iGaming CRM platforms in 2026](https://symplify.com/blog/best-igaming-crm/): Quick answer: The best iGaming CRM depends on your size and priorities. Our top pick is Symplify, for CRM teams that want real-time journeys, predictive AI and European data residency in one platform. Optimove, Fast Track, Xtremepush and Smartico are the other leading iGaming-native options, with Smartico the strongest choice for gamification-first strategies. Solitics suits operators unifying scattered player data, and Braze, CleverTap and Salesforce Marketing Cloud are strong generalists that need more integration work.
- [How to choose an iGaming CRM: 10 things to consider](https://symplify.com/blog/how-to-choose-igaming-crm/): Quick answer: The things that matter most when choosing an iGaming CRM are whether it can act while a player is still in the session, who on your team can build a segment and how fast, how responsible gambling rules are enforced, which channels are truly native, and how bonuses are handled. How player data reaches the platform, what its predictive models actually trigger, gamification, revenue attribution and the size of the stack you're left with decide the rest.
- [How CRM increases customer loyalty in 2026](https://symplify.com/blog/crm-customer-loyalty/): Quick answer: A CRM or marketing automation platform increases customer loyalty by turning scattered customer data into one view of each person, then acting on it. That means segmenting by behaviour instead of demographics, personalising what each customer sees, reaching them at the moment it matters, and spotting the ones who are drifting before they leave. The platform doesn't create loyalty on its own. It removes the guesswork and the lag that stop good marketing teams from earning it.
- [How AI catches bonus abusers without restricting bonuses for genuine players](https://symplify.com/blog/how-ai-catches-bonus-abusers-without-restricting-bonuses-for-genuine-players/): Bonus abuse is one of those problems most iGaming operators have resigned themselves to. A percentage of new signups will exploit the welcome offer and disappear. Another percentage will find creative ways to game the ongoing bonus programme.
- [Symplify Returns to Profitability as Revenue More Than Triples in Two-Year Turnaround](https://symplify.com/press-room/symplify-returns-to-profitability-as-revenue-more-than-triples-in-two-year-turnaround/): 17th September 2026
- [Symplify launches redesigned App Push editor for faster, smarter campaign creation](https://symplify.com/press-room/symplify-launches-redesigned-app-push-editor-for-faster-smarter-campaign-creation/): It has been enhanced to align with the wider Symplify UI, creating a seamless and more consistent workflow across the entire platform. The cleaner interface simplifies the process of building App Push campaigns, with content now added directly within the settings panel rather than through a separate section, alongside a preview showing how each notification will appear.
- [Big tournament, big sign-ups, and the retention problem hiding underneath](https://symplify.com/blog/big-tournament-big-sign-ups-and-the-retention-problem-hiding-underneath/): Right now, somewhere in your business, someone is screenshotting a sign-up figure and dropping it into a channel with a green arrow next to it. The tournament's doing what tournaments do. The wave is in, the sportsbook is loud, and acquisition finally has a number worth showing off.
- [From Player Data to Player Intelligence](https://symplify.com/press-room/from-player-data-to-player-intelligence/): In this G3 Media interview, our CSO, Christoffer Feldt - Sørensen, explores how real-time behavioural data is transforming CRM from a campaign tool into a player intelligence engine.
- [After The Final Whistle: Turning Tournament Traffic To Long-Term Loyalty With Symplify](https://symplify.com/press-room/after-the-final-whistle-turning-tournament-traffic-to-long-term-loyalty-with-symplify/): 8th July 2026
- [How to Build Employee Motivation and Engagement | Christoffer Feldt-Sørensen](https://symplify.com/press-room/why-igaming-operators-are-still-getting-real-time-data-wrong-cloned/): 22nd June 2026
- [Why iGaming operators are still getting real-time data wrong](https://symplify.com/press-room/why-igaming-operators-are-still-getting-real-time-data-wrong/): The conversation also explores AI-driven retention tools, predictive churn prevention, behavioural data, bonus-led acquisition strategies, and the growing role of responsible gaming in data-driven operations.
- [Why retention beats acquisition in the race for gambling industry growth](https://symplify.com/press-room/why-retention-beats-acquisition-in-the-race-for-gambling-industry-growth/): In this TalkGambling interview with Ross Timmins, Symplify CSO Christoffer Feldt-Sørensen explores how CRM is evolving from a campaign tool into a real-time, data-driven engine powering retention, personalisation, and long-term value.
- [Women in iGaming: Celebrating 80+ Industry Leaders Shaping the Future of iGaming](https://symplify.com/press-room/women-in-igaming-celebrating-80-industry-leaders-shaping-the-future-of-igaming/): 19th March 2026
- [Speed of Play, Smart Segmentation & Responsible Growth: The Symplify Way](https://symplify.com/press-room/speed-of-play-smart-segmentation-responsible-growth-the-symplify-way/): From AI-powered CRM and real-time data, to KYC, responsible gaming, and hyper-granular player segmentation, Christoffer shares practical insights from two decades of scaling tech companies.
- [The Growing Role of Web Push in Engagement](https://symplify.com/communication/the-growing-role-of-web-push-in-engagement/): Web push notifications used to sit in an awkward middle ground. Not essential. Not useless. Just something teams planned to revisit later.
- [Leading the Conversation: Industry Perspectives on Safer Gambling Week](https://symplify.com/press-room/leading-the-conversation-industry-perspectives-on-safer-gambling-week/): 20th November 2025
- [Beyond Bonuses: Real-Time Data’s Role in Smarter Casino CRM](https://symplify.com/press-room/beyond-bonuses-real-time-datas-role-in-smarter-casino-crm/): 20th November 2025
- [At The Speed of Play: How Real-Time Data is Redefining iGaming](https://symplify.com/press-room/at-the-speed-of-play-how-real-time-data-is-redefining-igaming/): Real-time data has become the cornerstone of agility, transforming how the industry operates. It’s no longer about analysing what happened yesterday — it’s about responding to what’s happening right now.  
- [How AI Transforms the Player Journey](https://symplify.com/press-room/at-the-speed-of-play-how-real-time-data-is-redefining-igaming-cloned/): During SBC Lisbon, iGamingToday’s Andreas Richt caught up with CSO Christoffer Feldt-Sørensen. Together, they discussed where the industry is heading, how player engagement continues to evolve, and why CRM remains at the heart of successful operations. Of course, there was also a question about the impact of a certain Danish coach leading the Swedish national team.
- [Symplify releases enhanced User Interface for smarter workflows](https://symplify.com/press-room/symplify-releases-enhanced-user-interface-for-smarter-workflows/): Symplify, the Stockholm-based market leader in CRM and AI cloud solutions, has officially unveiled its brand-new user interface, designed to deliver a smoother, smarter workspace experience.
- [Symplify-ing Big Data And Responsible Personalisation](https://symplify.com/press-room/analytics-ai-and-automation-cloned-2/): How can operators move beyond the hype to turn data into actionable strategies that actually drive retention and results? iGamingFuture Head of Content Curtis Roach sat down with CSO Christoffer Feldt-Sørensen to unpack the real opportunities and challenges of AI, big data, and player engagement. 
- [Showcasing Innovation in Lisbon: What to Expect at SBC Summit 2025](https://symplify.com/press-room/analytics-ai-and-automation-cloned/): This year at Stand C240, we’re bringing the future of player engagement straight to you — where AI and CRM work in perfect cohesion to help operators build smarter, more sustainable relationships with their players.  
- [Analytics, AI and Automation](https://symplify.com/press-room/analytics-ai-and-automation/): GBC-Time sat down with our Chief Sales Officer, Christoffer Feldt-Sørensen, to discuss the three A’s – Analytics, AI, and Automation – and their impact on CRM and cross-channel marketing. Christoffer also shared how Symplify is helping operators turn insight into action. As a leader in cross-channel marketing automation, we’re proud to be shaping the future of smart, scalable engagement.
- [Is There Such a Thing as Too Compliant? A Nuanced Look at iGaming Regulation](https://symplify.com/press-room/is-there-such-a-thing-as-too-compliant-a-nuanced-look-at-igaming-regulation/): In iGaming.News feature on the nuances of iGaming compliance, Chief Sales Officer Christoffer Feldt-Sørensen stressed that smart compliance is the best path forward. As a company, we believe that compliance is not a checkbox — it's a commitment to long-term sustainability in the iGaming space, and oftentimes an actual legal requirement.
- [The Power of Real-Time Data](https://symplify.com/press-room/the-power-of-real-time-data/): Christoffer Feldt-Sørensen, Chief Sales Officer at Symplify, spoke with G3 Media editor William Bolton about the importance and potential of real-time data analytics in enhancing customer engagement and business operations.
- [CRM Innovation, Regulation, and the Future of Player Loyalty](https://symplify.com/press-room/crm-innovation-regulation-and-the-future-of-player-loyalty/): In Christoffer Feldt-Sørensen’s second conversation with iGaming Today, our Chief Sales Officer went into more detail about the regional growth opportunities, how Symplify is adapting to regulatory shifts, and what the future holds for CRM in the age of Web3, blockchain, and immersive engagement.
- [Exclusive interview: The Future of CRM in iGaming](https://symplify.com/press-room/exclusive-interview-the-future-of-crm-in-igaming/): Our recently promoted Chief Sales Officer, Christoffer Feldt-Sørensen, spoke with iGamingToday about why player engagement is everything. In the interview, he also explored how operators can stand out in a crowded market while maintaining high retention and staying compliant.
- [Symplify helps iGaming operators unlock the full potential of AI in CRM](https://symplify.com/press-room/symplify-helps-igaming-operators-unlock-the-full-potential-of-ai-in-crm/): 9th January 2025
- [iGaming CRM: AI, Instant Messaging, and the future of player engagement](https://symplify.com/press-room/igaming-crm-ai-instant-messaging-and-the-future-of-player-engagement/): Following a successful SiGMA Europe event, Caroline Björkman was interviewed by GBC Time. In the interview, she discusses the role of CRM in iGaming, instant messaging, AI, RG, and plans for the coming year.
- [Symplify partners with Corgi Slot](https://symplify.com/press-room/symplify-partners-with-corgi-slot/): Monday 25th November 2024 - Symplify, the Stockholm-based market leader in CRM and AI cloud solutions, has partnered with online casino operator Corgi Slot.
- [Cancerfonden: Scaling Impact with Symplify’s Marketing Automation](https://symplify.com/customer-case/cancerfonden/): Cancerfonden is a leading nonprofit organization, focused on funding vital cancer research. With the nonprofit sector undergoing rapid digital transformation, staying ahead of the curve has become critical for organizations like Cancerfonden. Simplify has partnered with Cancerfonden to streamline donor engagement and empower them to meet their fundraising goals in a dynamic environment.
- [Symplify signs strategic CRM partnership with Playbook.MT](https://symplify.com/press-room/symplify-signs-strategic-crm-partnership-with-playbook-mt/): Thursday 24th October 2024 - Symplify, the Stockholm-based market leader in CRM and AI cloud solutions, has signed a new partnership with iGaming solutions provider, Playbook.MT.
- [Symplify and WiseGaming announce CRM Partnership](https://symplify.com/press-room/symplify-and-wisegaming-announce-crm-partnership/): Monday 29th July 2024 - Symplify, the Stockholm-based market leader in CRM and AI cloud solutions, has signed a new partnership with leading sports betting and gaming platform, WiseGaming.
- [Symplify Internship | My final Intern post](https://symplify.com/internship/my-final-intern-post/): This will be the final blog post. 14 weeks have almost passed and my time at Symplify is soon to be over. This series of blog posts have focused on both my experience and some more educational content about CX. Hopefully this blog can inspire, provide some knowledge about CX and (hopefully!) create some additional CX advocates. So, for this week’s blog post I wanted to make a short summary reflecting back at what has happened during this internship.
- [Symplify Internship | Reflections](https://symplify.com/internship/reflections/): Time is catching up on me, and soon I will be finishing up this internship. We are getting close to midsummer, and I think most of us are looking forward to that time off to recharge. As I am closing up on my projects at Symplify, I have gotten the chance to reflect on my time here.
- [Symplify launches dynamic Instant Messaging module](https://symplify.com/press-room/symplify-launches-dynamic-instant-messaging-module/): Wednesday 12th June 2024 - Symplify, the Stockholm-based market leader in CRM and AI cloud solutions, is excited to announce the launch of its new Instant Messaging service, further enhancing its robust 360° communication platform.
- [Increasing Engagement – The Craft of Message Communication](https://symplify.com/press-room/increasing-engagement-the-craft-of-message-communication/): Following the launch of the highly anticipated Instant Messaging service, Paul Crisp, Chief Marketing Officer, shares his thoughts with G3 Media on the evolving landscape to increase engagement via strategic digital marketing efforts.
- [Symplify Internship | The customer journey map](https://symplify.com/internship/the-customer-journey-map/): Summer is in full swing and time is flying by fast. Soon I will (finally!) finish school, get my diploma and officially become a CX specialist. Reflecting back to two years ago when I decided to go back to school, I am happy that I decided to go with it. I have developed new competences that I really cherish and am really grateful to have acquired. 

## Pages
- [Symplify Insights](https://symplify.com/insights/): Symplify Insights is a set of analytics dashboards inside Symplify. It adds up everything you send across email, SMS and App Push over any period you choose, and compares it with the period before, with no exports or spreadsheets.
- [Casino](https://symplify.com/casino/): Casino CRM that keeps pace with every spin
- [Gamification](https://symplify.com/gamification/): Gamification brings the joy of interactive rewards directly into your Symplify journeys - built for acquisition and retention.
- [Cognito – contact](https://symplify.com/cognito-retail/): Resultatet blir ofte for lav snitthandel, for få gjenkjøp og lav margin.
- [COGNITO – Thank you – contact us](https://symplify.com/cognito-takk/): Takk for at du tok kontakt. Du hører fra Cognito innen kort tid.
- [On-demand webinar: a hands-on look at the new UI](https://symplify.com/thank-you-webinar/on-demand-webinar-a-hands-on-look-at-the-new-ui/): If you have any questions regarding the webinar, please don't hesitate to contact us.
- [Integrations](https://symplify.com/integrations/): Symplify acts as the central hub for customer engagement. CRMs, CDPs, ecommerce platforms, and data warehouses connect to Symplify through APIs, webhooks, and native connectors. Several data integrations are supported. This includes Kafka integration via event streams, enabling instant event-driven triggers and up-to-date, personalized workflows.
- [Guides](https://symplify.com/guides/)
- [Webinars](https://symplify.com/webinars/)
- [Customer stories](https://symplify.com/customer-stories/): Symplify brings gamification to SBC Lisbon Cancerfonden: Scaling Impact with Symplify’s Marketing AutomationRead nowTags: Customer journey, Fundraising, Marketing automation, NGO, Personalization, Real-time data Atea & Nelly: Optimizing the Quick-Shop Experience with SymplifyRead nowTags: A/B testing, Conversion optimization, Customer journey, E-commerce, Personalization, User experience Gina Tricot: Letting Data Lead the Way with SymplifyRead nowTags: A/B testing, Conversion optimization, Customer behavior, Data analytics, E-commerce, On-site search Barncancerfonden: +20% Donations Through Smarter User JourneysRead nowTags: A/B testing, Conversion optimization, Customer journey, Fundraising, NGO, User experience Revolution Race: Turning Setbacks into +4% More PurchasesRead nowTags: A/B testing, Conversion optimization, Customer journey, E-commerce, User experience Sportsdeal: +13% Conversions Through Smarter Price PresentationRead nowTags: A/B testing, Conversion optimization, Customer behavior, E-commerce A Day’s March: +70% Purchases by Elevating On-Site SearchRead nowTags: A/B testing, Conversion optimization, Customer behavior, E-commerce, On-site search Nordicfeel: +1000% Sign-Ups with a Smarter Pop-UpRead nowTags: A/B testing, Conversion optimization, E-commerce, Pop-up, User experience
- [A/B testing tool](https://symplify.com/a-b-testing-tool/): Ditch the gut feeling. With Symplify’s A/B testing tool, every change on your site is backed by data – so you can grow smarter, not harder.
- [Website Heatmap Tool](https://symplify.com/website-heatmap-tool/): Symplify’s website heatmap tool gives you instant, visual insights into user behavior—but when you're ready to take optimization further, our full testing suite is here. From A/B testing to visitor recordings, you can refine every detail and boost conversions with data-driven decisions.
- [Email Marketing Platform](https://symplify.com/email-marketing-platform/): Build, personalize, and automate your email campaigns with Symplify. With over 20 years of proven expertise, our email marketing platform drives engagement and conversions effortlessly.
- [SMS Marketing Tool](https://symplify.com/sms-marketing-tool/): Symplify’s SMS marketing tool is one of nine seamless communication channels within our marketing automation platform. Send personalized offers, strengthen customer relationships, and drive results—fast.
- [CRM & Marketing Automation](https://symplify.com/crm-marketing-automation/): Convert, engage and retain customers with Symplify – a powerful and intuitive platform. Create personalized campaigns, target with precision using AI-driven automations, and optimize every interaction with real-time insights.
- [Nonprofit Marketing Software | Symplify.com](https://symplify.com/nonprofit-marketing-software/): Unlock the full potential of your non-profit marketing with Symplify, the ultimate non-profit marketing software designed to meet the unique needs of NGOs. Our email marketing platforms for nonprofits offer an intuitive and comprehensive solution to manage your multi-channel communication.
- [Marketing CRM for Nonprofit Organizations | Symplify.com](https://symplify.com/crm-for-nonprofit-organizations/): Why do people give? What drives a one-time donor to become a monthly contributor? With decades of experience working with prominent nonprofits and charities, we have developed proven communication strategies that build rewarding and emotional connections with your donor base. Symplify's CRM for nonprofit organizations is designed to help you understand and nurture these relationships.
- [lp-ngo](https://symplify.com/lp-ngo/): Every single prospective donor has a preferred method of communication. Email, SMS, App Push, Browser Push, Web Push, Dynamic Web, Social, Print and Voice. Nobody offers more than we do.
- [Instant Message](https://symplify.com/message-automation-channels/instant-message/): DM your customers on simple and discreetly on popular messaging apps, enabling 360 communication via the power of omnichannel. Established and effective mediums such as SMS, App Push, Email and Print are already available for your today from one single login, from one single platform. Today we add the next flywheel in omnichannel communication, instant messaging.
- [The NGO Digital playbook. Leveraging your data to increase donations](https://symplify.com/thank-you-webinar/the-ngo-digital-playbook-leveraging-your-data-to-increase-donations/): If you have any questions regarding the webinar, please don't hesitate to contact us.
- [Technical support](https://symplify.com/technical-support/): For each submitted issue, a fee of €400 is charged. Fees only apply if the issue is being raised as a direct result of customers use of the platform, not issues related to downtime.
- [On-demand webinar Conversion culture or marketing fad?](https://symplify.com/thank-you-webinar/on-demand-webinar-conversion-culture-or-marketing-fad/): If you have any questions regarding the webinar, please don't hesitate to contact us.
- [Social Audience Builder](https://symplify.com/message-automation-channels/social-audience-builder/): Symplify offers you the ability to target your customer database within their social media feeds, using both Google & Meta integrations. Re-enforce your messaging with a 360 approach.
- [Our partners](https://symplify.com/our-partners/): The Symplify Accredited Partner program is for companies working in Web and digital communications. As a Symplify Accredited Partner, you will enhance your relationship marketing skills and easily implement marketing automation into your marketing strategies and, most importantly, increase your sales and customer ROI.
- [SLA](https://symplify.com/sla/): This service level agreement (‘SLA’) describes the levels of service that Symplify offers its customers.This SLA does not apply if the Customer is in breach of its contract with Symplify for any reason (e.g. late payment of fees,improper use, violation of terms, etc.).
- [Fintech Guide – Keeping Customers & Building Loyalty](https://symplify.com/fintech-guide-customer-loyalty/): Get your free copy of our Fintech industry guide "Keeping Customers & Building Loyalty". Enter your details in the form below and hit download!
- [Symplify Conversion replaces Google Optimize](https://symplify.com/symplify-conversion-replaces-google-optimize/): Google closed their testing platform Optimize on September 30th 2023, does that mean that you abandon your test strategy? No!
- [Geolocation](https://symplify.com/message-automation-channels/geolocation/): Event based geolocational ping allows you to harness the power of Symplify's multichannel approach, by sending a message based on your customers geolocation.
- [Onsite & Communication Personalisation | Symplify.com](https://symplify.com/personalisation/): With Symplify, you can craft personalized user experiences that speak directly to each website visitor's unique needs and desires. Implementing website personalization will help you discover how using your collected data can significantly boost customer lifetime value and improve the overall website experience. You can use the data from your visitors to improve the website experience. Another bonus is improved customer retention.
- [Hospitality](https://symplify.com/hospitality/): Hotels and airlines alike have been choosing Symplify to power their digital evolution. Request your demo to find out how.
- [Conversion & Experimentation](https://symplify.com/conversion-experimentation/): Meet it with a Symplify dawn discount. Move from Google Optimize today.
- [Glossary](https://symplify.com/glossary/): Here are some of the terms and expressions you may want to read more about.
- [Book a demo](https://symplify.com/book-a-demo/): Fill out the form, and we’ll give you a short, personal walkthrough of Symplify – based on your needs.
- [Home](https://symplify.com/): Future proof whatever you choose to call it. Your competitors are… CRM. Marketing Automation. AI. Conversion Testing. Consumer Data Insights. That's a lot of name calling when you could simply say Symplify.
- [under construction](https://symplify.com/under-construction/): We are down for maintenance
- [Omni-Channel Marketing Automation](https://symplify.com/message-automation-channels/): Symplify stands out as the most user-friendly platform, offering seamless omni-channel integration. This means no more frustrating tech integrations that leave your CTO baffled and distant. We're here to streamline your marketing automation, making it accessible and effective.
- [Data & Funnel Insights](https://symplify.com/data-funnel-insights/): From your very first interaction with the customer data begins to pile. At first it's exciting, you refresh constantly, like your early days of some dating app. But after a while, complacency sets in, a couple of weeks go by and before you know it, you are lost. Let us be your map when it comes to orientating your database.
- [AI & Predictive Marketing](https://symplify.com/ai-predictive-marketing/): AI is the term that everyone loves and fears simultaneously. We create a seamless harmony between the Symplify user and the machine learning that gives you the edge in an ever crowded space. Our AI is completely bespoke, and gives you the edge from day 1.
- [iGaming CRM Platform | Symplify](https://symplify.com/igaming-crm/): What is an iGaming CRM?

Symplify is a marketing automation, CRM, and conversion optimization (CRO) platform designed to help businesses increase conversion, retention, and customer lifetime value.

The platform combines customer data management, multi-channel communication, and experimentation tools in one unified solution. Symplify enables teams to act on real-time data, automate customer journeys, and continuously optimize performance.

Core capabilities:
- Marketing automation and customer journey orchestration
- CRM and customer data management
- Email, SMS, and multi-channel messaging
- Real-time personalization and segmentation
- A/B testing and conversion experimentation
- AI-driven analytics and optimization

Use cases:
- Increase online sales and conversion rates
- Improve customer retention and engagement
- Automate lifecycle and triggered communication
- Personalize customer experiences at scale
- Optimize marketing performance through testing

Industries:
- iGaming
- Fintech
- Retail and eCommerce
- NGOs and Education
- Hospitality

Key solution pages:
Symplify Communication: https://symplify.com/message-automation-channels/
Symplify Conversion: https://symplify.com/conversion-experimentation/

Industry solutions:
iGaming: https://symplify.com/igaming/
NGO & Education: https://symplify.com/ngo-education/
Hospitality: https://symplify.com/hospitality/
Fintech: https://symplify.com/fintech-3/
Retail: https://symplify.com/retail/

Conversion point:
Book a demo: https://symplify.com/book-a-demo/

Positioning:
Symplify is best suited for organizations that need both marketing automation and CRM capabilities, combined with built-in experimentation and personalization to continuously improve results.