{"id":8038,"date":"2022-09-19T12:55:20","date_gmt":"2022-09-19T12:55:20","guid":{"rendered":"https:\/\/symplify.com\/?p=8038"},"modified":"2023-04-17T12:56:20","modified_gmt":"2023-04-17T12:56:20","slug":"symplify-enhances-rg-engine-to-meet-latest-ukgc-criteria","status":"publish","type":"post","link":"https:\/\/symplify.com\/press-room\/symplify-enhances-rg-engine-to-meet-latest-ukgc-criteria\/","title":{"rendered":"Symplify enhances RG Engine to meet latest UKGC criteria"},"content":{"rendered":"<p><b>Monday 19th September 2022<\/b><span style=\"font-weight: 400;\"> &#8211; Symplify, <\/span><span style=\"font-weight: 400;\">market leaders in CRM and AI cloud solutions, <\/span><span style=\"font-weight: 400;\">has enhanced its Responsible Gaming Engine to bring it in line with the latest UKGC criteria.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Symplify\u2019s <\/span><span style=\"font-weight: 400;\">Responsible Gaming Engine is fully UKGC compliant after meeting the highest technical standards demanded by the department. The RG Engine automates the risk categorisation of players which forms a pivotal element within Symplify\u2019s CRM ecosystem.\u00a0<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Highly accurate results are achieved <\/span><span style=\"font-weight: 400;\">by algorithmically analysing player activity such as deposits and wagering patterns. These categories are then used in other parts of the Symplify ecosystem such as email or SMS send-outs to \u201cat risk\u201d players\u201d.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Additional RG security is provided by exploring session duration, login activity and other factors. The RG Engine works across multiple verticals and is designed to support operators in creating bespoke journeys to automate the communication. A specialist Symplify RG team is available on demand to optimise the process if required.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">Symplify will be showcasing its latest RG Engine developments and powerful CRM ecosystem at SBC Summit Barcelona later this week on Stand E17 and E21.<\/span><\/p>\n<p><span style=\"font-weight: 400;\">\u00a0<\/span><b>Symplify\u2019s Chief Innovation Officer <\/b><b>Josh Tromans-Jones <\/b><b>said:<\/b> <i><span style=\"font-weight: 400;\">\u00ab\u00a0Symplify prides itself on being able to quickly identify <\/span><\/i><i><span style=\"font-weight: 400;\">responsible gambling behaviours and communicate in a personalised manner that creates safe gaming environments. It was important to ensure the RG Engine is qualified for the UK market given its standing within the iGaming landscape.\u201d<\/span><\/i><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Monday 19th September 2022 &#8211; Symplify, market leaders in CRM and AI cloud solutions, has enhanced its Responsible Gaming Engine  [&#8230;]<\/p>\n","protected":false},"author":5,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[64],"tags":[],"class_list":["post-8038","post","type-post","status-publish","format-standard","hentry","category-press-room"],"_links":{"self":[{"href":"https:\/\/symplify.com\/fr\/wp-json\/wp\/v2\/posts\/8038","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/symplify.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/symplify.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/symplify.com\/fr\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/symplify.com\/fr\/wp-json\/wp\/v2\/comments?post=8038"}],"version-history":[{"count":2,"href":"https:\/\/symplify.com\/fr\/wp-json\/wp\/v2\/posts\/8038\/revisions"}],"predecessor-version":[{"id":8040,"href":"https:\/\/symplify.com\/fr\/wp-json\/wp\/v2\/posts\/8038\/revisions\/8040"}],"wp:attachment":[{"href":"https:\/\/symplify.com\/fr\/wp-json\/wp\/v2\/media?parent=8038"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/symplify.com\/fr\/wp-json\/wp\/v2\/categories?post=8038"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/symplify.com\/fr\/wp-json\/wp\/v2\/tags?post=8038"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}