{"id":3794,"date":"2021-09-20T13:42:09","date_gmt":"2021-09-20T13:42:09","guid":{"rendered":"https:\/\/symplify.com\/?p=3794"},"modified":"2021-09-22T13:46:24","modified_gmt":"2021-09-22T13:46:24","slug":"the-non-profit-playbook-part-1-the-digital-donor","status":"publish","type":"post","link":"https:\/\/symplify.com\/blog\/the-non-profit-playbook-part-1-the-digital-donor\/","title":{"rendered":"The Non-Profit Playbook – part 1: The Digital Donor"},"content":{"rendered":"

In part one of this three-part series, we\u2019ll cover the \u201cDigital Donor\u201d and explore what drives donor behaviour and expectations. Part two will focus on the importance of conversion optimization. We\u2019ll look at how to leverage data and donor insights to increase donations and website conversions. To finish we will complete our three-part series with an exploration of how to create better donor experiences. We\u2019ll examine techniques and best practices for donor engagement and retention<\/h4>\n

Part 1: The Digital Donor<\/b><\/h2>\n

So many facets of today\u2019s daily life are executed digitally, through our smart devices. We only have to look at the evolution of companies like <\/span>Amazon, Netflix, and Uber for good examples of this. Each of these companies has transformed its respective industries.\u00a0 When Amazon first started, it succeeded in transforming how people buy books. Today, they are a global retail leader who transformed how people shop. Likewise, Netflix has changed how people watch and Uber has changed how people commute.<\/span>
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\n<\/span>Why shouldn\u2019t the same transformation happen with the NGO and charity sector?
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\n<\/span>2020 statistics<\/span> show that we\u2019re well on our way:<\/span><\/p>\n