{"id":1374,"date":"2018-11-22T15:31:21","date_gmt":"2018-11-22T15:31:21","guid":{"rendered":"https:\/\/symplify.com\/non-classifiee\/black-fridays-come-and-go-time-to-set-your-magical-flow\/"},"modified":"2026-01-22T14:18:36","modified_gmt":"2026-01-22T14:18:36","slug":"black-fridays-come-and-go-time-to-set-your-magical-flow","status":"publish","type":"post","link":"https:\/\/symplify.com\/fr\/blog\/black-fridays-come-and-go-time-to-set-your-magical-flow\/","title":{"rendered":"Les Black Fridays vont et viennent&nbsp;: il est temps de mettre en place votre flux magique"},"content":{"rendered":"<p>Faisons court et simple. Tout simplement parce qu\u2019une communication pertinente ne devrait jamais \u00eatre compliqu\u00e9e&nbsp;! Le Black Friday est l\u00e0 et repartira aussi vite qu\u2019il est arriv\u00e9, et pendant ce bref laps de temps, tout le monde est probablement submerg\u00e9 d\u2019e-mails, de SMS, etc. Suivez ces \u00e9tapes simples pour une gloire \u00e9ternelle. Enfin, au moins pour un jour ou deux.    <\/p>\n<p><strong>1. Utilisez vos donn\u00e9es<\/strong><\/p>\n<p>Mettez imm\u00e9diatement fin aux envois group\u00e9s de toutes sortes. Utilisez les connaissances que vous avez de vos clients pour cr\u00e9er une communication individuelle ax\u00e9e sur la pertinence. <\/p>\n<p><strong>2. Canal pr\u00e9f\u00e9r\u00e9<\/strong><\/p>\n<p>Assurez-vous de communiquer via le canal pr\u00e9f\u00e9r\u00e9 de chacun de vos clients. Non seulement cela augmente l\u2019interaction, mais cela t\u00e9moigne \u00e9galement de la consid\u00e9ration et du respect de l\u2019int\u00e9grit\u00e9 de chacun. <\/p>\n<p><strong>3. Fr\u00e9quence<\/strong><\/p>\n<p>Soyez intelligent. Exprimez-vous clairement. <\/p>\n<p>Cherchez \u00e0 cr\u00e9er une communication qui va faciliter la vie quotidienne de vos clients. N\u2019en faites pas trop. Pensez \u00e0 la qualit\u00e9 avant la quantit\u00e9.  <\/p>\n<p><strong>4. Ne faites pas votre difficile<\/strong><\/p>\n<p>Facilitez l\u2019acc\u00e8s \u00e0 votre communication. Ajustez votre contenu, votre composition et votre typographie dans les newsletters et les sites web. Ne vous contentez pas de la r\u00e9activit\u00e9, tenez \u00e9galement compte du comportement de vos destinataires.  <\/p>\n<p><strong>5. Cr\u00e9ez un contenu qui vaut la peine d\u2019\u00eatre lu<\/strong><\/p>\n<p>Concentrez-vous sur l\u2019\u00e9merveillement de vos clients et de vos destinataires. Traitez-les comme des rois et gagnez leur attention. De cette fa\u00e7on, vous renforcez leur fid\u00e9lit\u00e9 et leur confiance.  <\/p>\n<p>&#x200d;<\/p>\n<p>Nous simplifions la communication cr\u00e9ative&nbsp;!<\/p>\n<p><a href=\"https:\/\/symplify.com\/blog\/search\/.hash.symplifyworks\" target=\"_self\" rel=\"noopener noreferrer\">#SymplifyWorks<\/a> <a href=\"https:\/\/symplify.com\/blog\/search\/.hash.blackfriday\" target=\"_self\" rel=\"noopener noreferrer\">#BlackFriday<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>Faisons court et simple. Tout simplement parce qu\u2019une communication pertinente ne devrait jamais \u00eatre compliqu\u00e9e&nbsp;! Le Black Friday est l\u00e0  [&#8230;]<\/p>\n","protected":false},"author":5,"featured_media":1308,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[28,29],"tags":[],"class_list":["post-1374","post","type-post","status-publish","format-standard","has-post-thumbnail","hentry","category-blog","category-communication-fr"],"_links":{"self":[{"href":"https:\/\/symplify.com\/fr\/wp-json\/wp\/v2\/posts\/1374","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/symplify.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/symplify.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/symplify.com\/fr\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/symplify.com\/fr\/wp-json\/wp\/v2\/comments?post=1374"}],"version-history":[{"count":2,"href":"https:\/\/symplify.com\/fr\/wp-json\/wp\/v2\/posts\/1374\/revisions"}],"predecessor-version":[{"id":12903,"href":"https:\/\/symplify.com\/fr\/wp-json\/wp\/v2\/posts\/1374\/revisions\/12903"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/symplify.com\/fr\/wp-json\/wp\/v2\/media\/1308"}],"wp:attachment":[{"href":"https:\/\/symplify.com\/fr\/wp-json\/wp\/v2\/media?parent=1374"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/symplify.com\/fr\/wp-json\/wp\/v2\/categories?post=1374"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/symplify.com\/fr\/wp-json\/wp\/v2\/tags?post=1374"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}