{"id":13635,"date":"2026-04-07T11:22:22","date_gmt":"2026-04-07T11:22:22","guid":{"rendered":"https:\/\/symplify.com\/?p=13635"},"modified":"2026-04-14T11:32:07","modified_gmt":"2026-04-14T11:32:07","slug":"why-retention-beats-acquisition-in-the-race-for-gambling-industry-growth","status":"publish","type":"post","link":"https:\/\/symplify.com\/fr\/press-room\/why-retention-beats-acquisition-in-the-race-for-gambling-industry-growth\/","title":{"rendered":"Why retention beats acquisition in the race for gambling industry growth"},"content":{"rendered":"<p>&nbsp;<\/p>\n<p><b>7th April 2026<\/b><\/p>\n<p>As acquisition costs rise and regulatory pressure intensifies, CRM is becoming the defining battleground in iGaming.<\/p>\n<p>In this TalkGambling interview with Ross Timmins, Symplify CSO Christoffer Feldt-S\u00f8rensen explores how CRM is evolving from a campaign tool into a real-time, data-driven engine powering retention, personalisation, and long-term value.<\/p>\n<p>From AI and real-time data to embedded compliance, the conversation highlights why the operators who win won\u2019t be the loudest &#8211; but the smartest.<\/p>\n<p><a href=\"https:\/\/talkgambling.com\/interviews\/why-retention-beats-acquisition\" target=\"_blank\" rel=\"noopener\">Read the full feature on TalkGambling<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; 7th April 2026 As acquisition costs rise and regulatory pressure intensifies, CRM is becoming the defining battleground in iGaming.  [&#8230;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[64],"tags":[],"class_list":["post-13635","post","type-post","status-publish","format-standard","hentry","category-press-room"],"_links":{"self":[{"href":"https:\/\/symplify.com\/fr\/wp-json\/wp\/v2\/posts\/13635","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/symplify.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/symplify.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/symplify.com\/fr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/symplify.com\/fr\/wp-json\/wp\/v2\/comments?post=13635"}],"version-history":[{"count":1,"href":"https:\/\/symplify.com\/fr\/wp-json\/wp\/v2\/posts\/13635\/revisions"}],"predecessor-version":[{"id":13636,"href":"https:\/\/symplify.com\/fr\/wp-json\/wp\/v2\/posts\/13635\/revisions\/13636"}],"wp:attachment":[{"href":"https:\/\/symplify.com\/fr\/wp-json\/wp\/v2\/media?parent=13635"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/symplify.com\/fr\/wp-json\/wp\/v2\/categories?post=13635"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/symplify.com\/fr\/wp-json\/wp\/v2\/tags?post=13635"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}