{"id":13576,"date":"2025-11-20T19:04:06","date_gmt":"2025-11-20T19:04:06","guid":{"rendered":"https:\/\/symplify.com\/?p=13576"},"modified":"2026-03-27T19:11:10","modified_gmt":"2026-03-27T19:11:10","slug":"beyond-bonuses-real-time-datas-role-in-smarter-casino-crm","status":"publish","type":"post","link":"https:\/\/symplify.com\/fr\/press-room\/beyond-bonuses-real-time-datas-role-in-smarter-casino-crm\/","title":{"rendered":"Beyond Bonuses: Real-Time Data\u2019s Role in Smarter Casino CRM"},"content":{"rendered":"<p>&nbsp;<\/p>\n<p><b>20th November 2025<\/b><\/p>\n<p><span style=\"font-weight: 400;\">In the fast-evolving world of iGaming, real-time data is redefining how operators connect with their players. Our CMO Paul Crisp &#8211; an expert in AI-driven CRM and personalisation &#8211; recently joined the Casinos.com podcast to share exclusive insights with editor Alan Evans into the technology shaping the industry\u2019s future.<\/span><span style=\"font-weight: 400;\"><br \/>\n<\/span><\/p>\n<p><b>Paul Crisp, <strong>CMO:<\/strong><\/b><\/p>\n<p><em><span style=\"font-weight: 400;\">Many thanks to Casinos.com editor Alan Evans for having me on the podcast to talk all things CRM and personalisation.\u00a0<\/span><\/em><\/p>\n<p><em><span style=\"font-weight: 400;\">Real-time data is everything to Symplify &#8211; it underpins true agility, shifting the focus from analysing yesterday to responding to what\u2019s happening right now. Always good to talk a bit of cricket too as an expat living in Stockholm.<\/span><\/em><\/p>\n<p><a href=\"https:\/\/www.casinos.com\/uk\/news\/beyond-bonuses-real-time-data-s-role-in-smarter-casino-crm\" target=\"_blank\" rel=\"noopener\">Read or listen to the full feature on Casinos.com<\/a><\/p>\n<p>&nbsp;<\/p>\n<p>&nbsp;<\/p>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; 20th November 2025 In the fast-evolving world of iGaming, real-time data is redefining how operators connect with their players.  [&#8230;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[64],"tags":[],"class_list":["post-13576","post","type-post","status-publish","format-standard","hentry","category-press-room"],"_links":{"self":[{"href":"https:\/\/symplify.com\/fr\/wp-json\/wp\/v2\/posts\/13576","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/symplify.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/symplify.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/symplify.com\/fr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/symplify.com\/fr\/wp-json\/wp\/v2\/comments?post=13576"}],"version-history":[{"count":3,"href":"https:\/\/symplify.com\/fr\/wp-json\/wp\/v2\/posts\/13576\/revisions"}],"predecessor-version":[{"id":13586,"href":"https:\/\/symplify.com\/fr\/wp-json\/wp\/v2\/posts\/13576\/revisions\/13586"}],"wp:attachment":[{"href":"https:\/\/symplify.com\/fr\/wp-json\/wp\/v2\/media?parent=13576"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/symplify.com\/fr\/wp-json\/wp\/v2\/categories?post=13576"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/symplify.com\/fr\/wp-json\/wp\/v2\/tags?post=13576"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}