{"id":13520,"date":"2024-11-25T17:44:50","date_gmt":"2024-11-25T17:44:50","guid":{"rendered":"https:\/\/symplify.com\/?p=13520"},"modified":"2026-03-27T19:26:52","modified_gmt":"2026-03-27T19:26:52","slug":"igaming-crm-ai-instant-messaging-and-the-future-of-player-engagement","status":"publish","type":"post","link":"https:\/\/symplify.com\/fr\/press-room\/igaming-crm-ai-instant-messaging-and-the-future-of-player-engagement\/","title":{"rendered":"iGaming CRM: AI, Instant Messaging, and the future of player engagement"},"content":{"rendered":"<p>&nbsp;<\/p>\n<p><b>25th November 2024<\/b><\/p>\n<div>\n<p><span style=\"font-weight: 400;\">Following a successful SiGMA Europe event, Caroline Bj\u00f6rkman was interviewed by GBC Time. In the interview, she discusses the role of CRM in iGaming, instant messaging, AI, RG, and plans for the coming year.<\/span><\/p>\n<\/div>\n<p><a href=\"https:\/\/gbc-time.org\/interview\/caroline-bjorkman-symplify-senior-sales-executive\/\" target=\"_blank\" rel=\"noopener\">Read the full feature on GBC Time<\/a><\/p>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; 25th November 2024 Following a successful SiGMA Europe event, Caroline Bj\u00f6rkman was interviewed by GBC Time. In the interview,  [&#8230;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[64],"tags":[],"class_list":["post-13520","post","type-post","status-publish","format-standard","hentry","category-press-room"],"_links":{"self":[{"href":"https:\/\/symplify.com\/fr\/wp-json\/wp\/v2\/posts\/13520","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/symplify.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/symplify.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/symplify.com\/fr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/symplify.com\/fr\/wp-json\/wp\/v2\/comments?post=13520"}],"version-history":[{"count":3,"href":"https:\/\/symplify.com\/fr\/wp-json\/wp\/v2\/posts\/13520\/revisions"}],"predecessor-version":[{"id":13613,"href":"https:\/\/symplify.com\/fr\/wp-json\/wp\/v2\/posts\/13520\/revisions\/13613"}],"wp:attachment":[{"href":"https:\/\/symplify.com\/fr\/wp-json\/wp\/v2\/media?parent=13520"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/symplify.com\/fr\/wp-json\/wp\/v2\/categories?post=13520"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/symplify.com\/fr\/wp-json\/wp\/v2\/tags?post=13520"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}