{"id":13504,"date":"2024-05-20T17:14:49","date_gmt":"2024-05-20T17:14:49","guid":{"rendered":"https:\/\/symplify.com\/?p=13504"},"modified":"2026-03-27T19:33:11","modified_gmt":"2026-03-27T19:33:11","slug":"data-is-key-to-providing-a-highly-tailored-experience-for-the-end-user","status":"publish","type":"post","link":"https:\/\/symplify.com\/fr\/press-room\/data-is-key-to-providing-a-highly-tailored-experience-for-the-end-user\/","title":{"rendered":"Data is key to providing a highly tailored experience for the end user"},"content":{"rendered":"<p>&nbsp;<\/p>\n<p><b>20th May 2024 <\/b><\/p>\n<p>Senior Sales Executive Caroline Bjorkman spoke with iGaming Express to share her expertise on Symplify\u2019s U.S. expansion, utilising AI and ML in the iGaming industry, and the latest features that are guiding the company\u2019s growth strategy.<\/p>\n<p><strong>Caroline Bjorkman Sr. Sales Executive:<\/strong><\/p>\n<p><em><span style=\"font-weight: 400;\">Loved having the chance to speak with iGaming Express about all things Symplify. Here I covered details on Symplify\u2019s U.S. plans, the increasing role of AI and ML within iGaming and some of the new features that will be instrumental in the company\u2019s expansion strategy.<\/span><\/em><\/p>\n<div>\n<p><a href=\"https:\/\/igamingexpress.com\/data-is-key-to-providing-a-highly-tailored-experience-for-the-end-user\/\" target=\"_blank\" rel=\"noopener\">Read the full feature in iGaming Express<\/a><\/p>\n<\/div>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; 20th May 2024 Senior Sales Executive Caroline Bjorkman spoke with iGaming Express to share her expertise on Symplify\u2019s U.S.  [&#8230;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[64],"tags":[],"class_list":["post-13504","post","type-post","status-publish","format-standard","hentry","category-press-room"],"_links":{"self":[{"href":"https:\/\/symplify.com\/fr\/wp-json\/wp\/v2\/posts\/13504","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/symplify.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/symplify.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/symplify.com\/fr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/symplify.com\/fr\/wp-json\/wp\/v2\/comments?post=13504"}],"version-history":[{"count":5,"href":"https:\/\/symplify.com\/fr\/wp-json\/wp\/v2\/posts\/13504\/revisions"}],"predecessor-version":[{"id":13616,"href":"https:\/\/symplify.com\/fr\/wp-json\/wp\/v2\/posts\/13504\/revisions\/13616"}],"wp:attachment":[{"href":"https:\/\/symplify.com\/fr\/wp-json\/wp\/v2\/media?parent=13504"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/symplify.com\/fr\/wp-json\/wp\/v2\/categories?post=13504"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/symplify.com\/fr\/wp-json\/wp\/v2\/tags?post=13504"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}