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Web push notifications used to sit in an awkward middle ground. Not essential. Not useless. Just something teams planned to revisit later.<\/span><\/p>\n That\u2019s changing.<\/span><\/p>\n The web push advertising market is expected to reach $3.51 billion by 2029, according to Statista. The growth isn\u2019t coming from hype. It\u2019s coming from teams finding practical ways to use web push as part of their everyday engagement mix.<\/span><\/p>\n At its core, web push is simple: short, clickable messages shown to users while they are actively browsing your site. That real-time, on-site visibility is its main advantage. Unlike email, web push doesn\u2019t compete for inbox placement. Messages appear directly in the browser while users are already engaged with your site, making them timely and contextually relevant.<\/p>\n The strongest use cases are familiar:<\/span><\/p>\n None of this is new. What has changed is how precisely teams can decide who gets these messages and when.<\/span><\/p>\n Web push gets a bad reputation when it is overused. The usual problems are:\u00a0<\/span><\/p>\n When that happens, opt-out rates rise quickly. Used sparingly and with context, performance looks very different.<\/span><\/p>\n For many organisations, web push has settled into a supporting role alongside email and in-app messaging. It fills the space between saying nothing and saying too much, especially when timing matters.<\/span><\/p>\n If you are already working across multiple channels, it is worth asking one simple question:<\/span><\/p>\nWhat web push does well<\/b><\/h3>\n
Where it tends to work best<\/b><\/h3>\n
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\n<\/b> Time-sensitive messages like limited discounts or reminders tied to prior interest.<\/span><\/li>\n
\n<\/b> Product updates, new content or service changes that do not warrant a full email.<\/span><\/li>\n
\n<\/b> Cart recovery, unfinished actions, expiring trials or upcoming events.<\/span><\/li>\n<\/ul>\nWhere things go wrong<\/b><\/h3>\n
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Why it matters now<\/b><\/h3>\n