{"id":13000,"date":"2024-10-24T15:28:40","date_gmt":"2024-10-24T15:28:40","guid":{"rendered":"https:\/\/symplify.com\/?p=13000"},"modified":"2026-01-26T13:30:34","modified_gmt":"2026-01-26T13:30:34","slug":"symplify-signs-strategic-crm-partnership-with-playbook-mt","status":"publish","type":"post","link":"https:\/\/symplify.com\/fr\/press-room\/symplify-signs-strategic-crm-partnership-with-playbook-mt\/","title":{"rendered":"Symplify signs strategic CRM partnership with Playbook.MT"},"content":{"rendered":"<p>&nbsp;<\/p>\n<p><b>Thursday 24<\/b><b>th<\/b><b> October 2024<\/b><span style=\"font-weight: 300;\"> &#8211; Symplify, the Stockholm-based market leader in CRM and AI cloud solutions, has signed a new partnership with iGaming solutions provider, Playbook.MT.<\/span><\/p>\n<p><span style=\"font-weight: 300;\">Playbook.MT excels in delivering comprehensive CRM services across multiple platforms, offering end-to-end solutions from consultation to strategy, execution, and analysis. With Symplify\u2019s proprietary CRM, data hub, and diverse communication channels, Playbook.MT enhances engagement while supporting startups and fast-growing companies with both single and multiple service needs.<\/span><\/p>\n<p><span style=\"font-weight: 300;\">Playbook.MT will leverage Symplify\u2019s Campaign and Journey Builder modules, along with full site conversion testing, to empower partners in creating customised, AI-optimised player experiences. This expertise in optimising marketing strategies will directly enhance customer satisfaction and increase lifetime value.<\/span><\/p>\n<p><span style=\"font-weight: 300;\">Earlier this summer, Symplify amplified its engagement tool suite with the launch of its Instant Messaging service. This channel is designed as an umbrella channel that will, in the near future, encompass multiple messaging services after its debut with Telegram.<\/span><span style=\"font-weight: 300;\"><br \/>\n<\/span><\/p>\n<p><b>Symplify\u2019s Head of Sales <\/b><b>Christoffer Feldt-S\u00f8rensen<\/b><b> said<\/b><span style=\"font-weight: 300;\">: <\/span><i><span style=\"font-weight: 300;\">\u201cPartnering with Playbook.MT will heighten iGaming experiences for their clients. By integrating Symplify&rsquo;s CRM and AI solutions, we&rsquo;re empowering Playbook.MT to deliver more personalised, data-driven engagement strategies that drive player loyalty and boost revenue.\u201d<\/span><\/i><\/p>\n<p><b>Playbook.MT Co-founder Michelle Bostr\u00f6m, commented: <\/b><i><span style=\"font-weight: 300;\">\u00ab\u00a0Our collaboration with Symplify reinforces our dedication to providing high-quality solutions for our carefully selected clients. This collaboration will further solidify our proven ability to drive rapid growth for our clients.\u00a0\u00bb<\/span><\/i><\/p>\n","protected":false},"excerpt":{"rendered":"<p>&nbsp; Thursday 24th October 2024 &#8211; Symplify, the Stockholm-based market leader in CRM and AI cloud solutions, has signed a  [&#8230;]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[64],"tags":[],"class_list":["post-13000","post","type-post","status-publish","format-standard","hentry","category-press-room"],"_links":{"self":[{"href":"https:\/\/symplify.com\/fr\/wp-json\/wp\/v2\/posts\/13000","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/symplify.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/symplify.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/symplify.com\/fr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/symplify.com\/fr\/wp-json\/wp\/v2\/comments?post=13000"}],"version-history":[{"count":1,"href":"https:\/\/symplify.com\/fr\/wp-json\/wp\/v2\/posts\/13000\/revisions"}],"predecessor-version":[{"id":13001,"href":"https:\/\/symplify.com\/fr\/wp-json\/wp\/v2\/posts\/13000\/revisions\/13001"}],"wp:attachment":[{"href":"https:\/\/symplify.com\/fr\/wp-json\/wp\/v2\/media?parent=13000"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/symplify.com\/fr\/wp-json\/wp\/v2\/categories?post=13000"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/symplify.com\/fr\/wp-json\/wp\/v2\/tags?post=13000"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}