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Monday 16<\/b>th<\/b> January 2023<\/b> – <\/span>Symplify, the Stockholm-based market leader in CRM and AI cloud solutions, has been anointed by King Billy Casino to enhance its customer engagement strategy.<\/p>\n King Billy Casino has ascended to the elite iGaming heights by providing superb online casino entertainment and this will be consolidated with Symplify\u2019s fully integrated CRM Ecosystem. Symplify\u2019s AI Personalisation Module was a key factor in the agreement, which delivers a hyper-personalised Onpage experience shaped by machine learning.<\/p>\n The state-of-the-art CRM ecosystem also enables King Billy to optimise its communication strategy across its extensive user base via the Email, SMS and Push Packages.<\/p>\n This deal includes access to Symplify\u2019s proprietary Campaign and Customer journey builder modules that are designed to boost user engagement processes. King Billy is also now able to create highly personalised customer lifecycle journeys in real time dictated by customer events and campaigns.<\/p>\n King Billy prides itself on providing socially responsible gaming environments for players. This mission is to be strengthened by Symplify\u2019s SaaS service as it\u2019s enriched with several modules that monitor concerning behaviours and help identifying abusers. AI will be leveraged to help the business optimise marketing spend and develop greater customer sentiment leading to increased Lifetime value.<\/p>\n Symplify\u2019s CEO Robert Kimber said: \u201cOur leading CRM Ecosystem is perfectly suited to support King Billy\u2019s progressive growth plans and we\u2019re pleased to be onboard. Symplify\u2019s single solution caters for profitability through conversion and driving increased playing activities by optimising the player experience.\u201d<\/p>\n Volodymyr Harkusha, King Billy Casino CEO, followed: \u201cAfter 6 years of constant growth, innovation, attention to the player\u2019s needs and commitment to responsible gaming, we find ourselves at a crossroads of transformation and critical choices in a new gaming paradigm. In this new era, we strongly believe Symplify to be one of our closest allies with their unmatched tools and modules. Welcome aboard, the King welcomes you!\u201d<\/p>\n","protected":false},"excerpt":{"rendered":" Monday 16th January 2023 – Symplify, the Stockholm-based market leader in CRM and AI cloud solutions, has been anointed […]<\/p>\n","protected":false},"author":1,"featured_media":0,"comment_status":"open","ping_status":"open","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[64],"tags":[],"class_list":["post-12976","post","type-post","status-publish","format-standard","hentry","category-press-room"],"_links":{"self":[{"href":"https:\/\/symplify.com\/fr\/wp-json\/wp\/v2\/posts\/12976","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/symplify.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/symplify.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/symplify.com\/fr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/symplify.com\/fr\/wp-json\/wp\/v2\/comments?post=12976"}],"version-history":[{"count":1,"href":"https:\/\/symplify.com\/fr\/wp-json\/wp\/v2\/posts\/12976\/revisions"}],"predecessor-version":[{"id":12977,"href":"https:\/\/symplify.com\/fr\/wp-json\/wp\/v2\/posts\/12976\/revisions\/12977"}],"wp:attachment":[{"href":"https:\/\/symplify.com\/fr\/wp-json\/wp\/v2\/media?parent=12976"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/symplify.com\/fr\/wp-json\/wp\/v2\/categories?post=12976"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/symplify.com\/fr\/wp-json\/wp\/v2\/tags?post=12976"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}