Just as important as it is to gather insights from your customers, it is just as important, if not more important to make sure to spread them within your organisation. Even though you in your profession and role do not feel close to the end customer, you are one part of the puzzle of creating value that in the end will affect the customer. Therefore democratising those insights means creating a systematic way of making sure that employees are knowledgeable about the customer. And just as vital for the development of the organisation and its products or services.<\/span><\/p>\nA few other pitfalls may be:<\/span><\/p>\nCollecting feedback with no purpose: <\/b>A famous quote is \u201cWhat gets measured gets done\u201d and then someone else said \u201cNot everything that we can measure matters\u201d. Let us ensure that what we measure is purpose-driven to leverage actionable insights with the goal to create more value for our customers.<\/span><\/p>\nCompetitive analysis:<\/b> As discussed in a previous blog post, performing a competitive analysis will enable you to create a tool for your organisation to benchmark against. Pricing strategies, customer feedback and product features are parameters to be knowledgeable about in order to identify gaps, maybe uncover a competitive advantage, refining your pricing or marketing strategy.\u00a0<\/span><\/p>\nJust as mentioned above, a quick Google search will give you several other examples\u00a0<\/span><\/p>\nThat brings us to this week’s final point:\u00a0<\/span><\/p>\nInsights are great! Gather them, use them, and let them guide your actions. <\/strong><\/p>\n<\/div><\/div><\/div><\/div><\/div><\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":5,"featured_media":0,"comment_status":"closed","ping_status":"closed","sticky":false,"template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"categories":[311],"tags":[],"class_list":["post-10363","post","type-post","status-publish","format-standard","hentry","category-internship"],"_links":{"self":[{"href":"https:\/\/symplify.com\/fr\/wp-json\/wp\/v2\/posts\/10363","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/symplify.com\/fr\/wp-json\/wp\/v2\/posts"}],"about":[{"href":"https:\/\/symplify.com\/fr\/wp-json\/wp\/v2\/types\/post"}],"author":[{"embeddable":true,"href":"https:\/\/symplify.com\/fr\/wp-json\/wp\/v2\/users\/5"}],"replies":[{"embeddable":true,"href":"https:\/\/symplify.com\/fr\/wp-json\/wp\/v2\/comments?post=10363"}],"version-history":[{"count":5,"href":"https:\/\/symplify.com\/fr\/wp-json\/wp\/v2\/posts\/10363\/revisions"}],"predecessor-version":[{"id":10506,"href":"https:\/\/symplify.com\/fr\/wp-json\/wp\/v2\/posts\/10363\/revisions\/10506"}],"wp:attachment":[{"href":"https:\/\/symplify.com\/fr\/wp-json\/wp\/v2\/media?parent=10363"}],"wp:term":[{"taxonomy":"category","embeddable":true,"href":"https:\/\/symplify.com\/fr\/wp-json\/wp\/v2\/categories?post=10363"},{"taxonomy":"post_tag","embeddable":true,"href":"https:\/\/symplify.com\/fr\/wp-json\/wp\/v2\/tags?post=10363"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}
![](\"https:\/\/symplify.com\/wp-content\/uploads\/2024\/04\/Laura.png\" "\\"Laura\\"")
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