{"id":939,"date":"2020-10-22T08:49:46","date_gmt":"2020-10-22T08:49:46","guid":{"rendered":"https:\/\/symplify.com\/conversion\/heatmaps\/"},"modified":"2026-01-22T14:11:39","modified_gmt":"2026-01-22T14:11:39","slug":"heatmaps","status":"publish","type":"page","link":"https:\/\/symplify.com\/fr\/heatmaps\/","title":{"rendered":"Cartes de chaleur"},"content":{"rendered":"<p><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling fusion-no-small-visibility\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:1%;--awb-padding-bottom:1%;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-align-content-center fusion-flex-content-wrap\" style=\"max-width:1144px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion-flex-column fusion-flex-align-self-center\" style=\"--awb-padding-top:20px;--awb-padding-bottom:15px;--awb-bg-size:cover;--awb-width-large:55%;--awb-margin-top-large:0px;--awb-spacing-right-large:3.4909090909091%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:3.4909090909091%;--awb-width-medium:55%;--awb-order-medium:0;--awb-spacing-right-medium:3.4909090909091%;--awb-spacing-left-medium:3.4909090909091%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-1 fusion-sep-none fusion-title-text fusion-title-size-one\" style=\"--awb-margin-top-small:10px;--awb-margin-right-small:0px;--awb-margin-bottom-small:10px;--awb-margin-left-small:0px;\"><h1 class=\"fusion-title-heading title-heading-left\" style=\"margin:0;\">Am\u00e9liorez les informations de votre site web gr\u00e2ce aux cartes de chaleur<\/h1><\/div><div class=\"fusion-text fusion-text-1\"><p>Les cartes de chaleur pour les sites web fournissent des informations visuelles uniques qui peuvent transformer les performances de votre site web. Si vous cherchez \u00e0 augmenter les conversions de votre site web, il est indispensable de comprendre comment les visiteurs interagissent avec lui. Symplify Conversion offre une solution puissante avec des cartes de clics, des cartes de d\u00e9filement, et plus encore.<\/p>\n<\/div><div ><a class=\"fusion-button button-flat fusion-button-default-size button-default fusion-button-default button-1 fusion-button-default-span fusion-button-default-type\" target=\"_self\" href=\"\/fr\/?page_id=12554\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">Parler au service commercial<\/span><\/a><\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-1 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:45%;--awb-margin-top-large:0px;--awb-spacing-right-large:4.2666666666667%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:4.2666666666667%;--awb-width-medium:45%;--awb-order-medium:0;--awb-spacing-right-medium:4.2666666666667%;--awb-spacing-left-medium:4.2666666666667%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-image-element \" style=\"--awb-max-width:600px;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-1 hover-type-none\"><img decoding=\"async\" width=\"1200\" height=\"1080\" title=\"Cartes de chaleur\" src=\"https:\/\/symplify.com\/wp-content\/uploads\/2023\/02\/Heatmaps.svg\" alt class=\"img-responsive wp-image-6766\"\/><\/span><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-2 fusion-flex-container hundred-percent-fullwidth non-hundred-percent-height-scrolling fusion-custom-z-index\" style=\"--awb-background-position:center bottom;--awb-background-repeat:repeat-x;--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-z-index:10;--awb-padding-top:15px;--awb-padding-bottom:15px;--awb-padding-top-small:40px;--awb-background-color:var(--awb-color1);--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-center fusion-flex-justify-content-space-between fusion-flex-content-wrap\" style=\"width:104% !important;max-width:104% !important;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-2 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-padding-top:30px;--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-space-between fusion-content-layout-row fusion-flex-align-items-center\"><div class=\"fusion-image-element \" style=\"--awb-max-width:110px;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-2 hover-type-none partners__img\"><img decoding=\"async\" width=\"110\" height=\"51\" title=\"logo_1\" src=\"https:\/\/symplify.com\/wp-content\/uploads\/2023\/02\/logo_1.svg\" alt class=\"img-responsive wp-image-5969\"\/><\/span><\/div><div class=\"fusion-image-element \" style=\"--awb-max-width:90px;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-3 hover-type-none partners__img\"><img decoding=\"async\" width=\"92\" height=\"75\" title=\"logo_2\" src=\"https:\/\/symplify.com\/wp-content\/uploads\/2023\/02\/logo_2.svg\" alt class=\"img-responsive wp-image-5970\"\/><\/span><\/div><div class=\"fusion-image-element \" style=\"--awb-max-width:108px;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-4 hover-type-none partners__img\"><img decoding=\"async\" width=\"152\" height=\"32\" title=\"logo_123\" src=\"https:\/\/symplify.com\/wp-content\/uploads\/2023\/02\/logo_123-1.svg\" alt class=\"img-responsive wp-image-6342\"\/><\/span><\/div><div class=\"fusion-image-element \" style=\"--awb-max-width:73px;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-5 hover-type-none partners__img\"><img decoding=\"async\" width=\"74\" height=\"79\" alt=\"Email partners\" title=\"logo_4\" src=\"https:\/\/symplify.com\/wp-content\/uploads\/2023\/02\/logo_4.svg\" class=\"img-responsive wp-image-5972\"\/><\/span><\/div><div class=\"fusion-image-element \" style=\"--awb-max-width:133px;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-6 hover-type-none partners__img\"><img decoding=\"async\" width=\"134\" height=\"22\" title=\"logo_5\" src=\"https:\/\/symplify.com\/wp-content\/uploads\/2023\/02\/logo_5.svg\" alt class=\"img-responsive wp-image-5973\"\/><\/span><\/div><div class=\"fusion-image-element \" style=\"--awb-max-width:67px;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-7 hover-type-none partners__img\"><img decoding=\"async\" width=\"68\" height=\"69\" title=\"logo_6\" src=\"https:\/\/symplify.com\/wp-content\/uploads\/2023\/02\/logo_6.svg\" alt class=\"img-responsive wp-image-5974\"\/><\/span><\/div><div class=\"fusion-image-element \" style=\"--awb-max-width:142px;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-8 hover-type-none partners__img\"><img decoding=\"async\" width=\"143\" height=\"58\" title=\"logo_7\" src=\"https:\/\/symplify.com\/wp-content\/uploads\/2023\/02\/logo_7.svg\" alt class=\"img-responsive wp-image-5975\"\/><\/span><\/div><div class=\"fusion-image-element \" style=\"--awb-max-width:120px;--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-9 hover-type-none partners__img\"><img decoding=\"async\" width=\"121\" height=\"26\" title=\"logo_8\" src=\"https:\/\/symplify.com\/wp-content\/uploads\/2023\/02\/logo_8.svg\" alt class=\"img-responsive wp-image-5976\"\/><\/span><\/div><\/div><\/div><\/div><\/div>\n<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-3 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling fusion-no-medium-visibility fusion-no-large-visibility\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:7%;--awb-padding-bottom:7%;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-center fusion-flex-align-content-center fusion-flex-content-wrap\" style=\"max-width:1144px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-3 fusion_builder_column_1_1 1_1 fusion-flex-column\" style=\"--awb-padding-top:15px;--awb-padding-bottom:15px;--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-2 fusion-sep-none fusion-title-center fusion-title-text fusion-title-size-one\" style=\"--awb-margin-top-small:10px;--awb-margin-right-small:0px;--awb-margin-bottom-small:10px;--awb-margin-left-small:0px;--awb-font-size:36px;\"><h1 class=\"fusion-title-heading title-heading-center\" style=\"font-family:&quot;Roboto&quot;;font-style:normal;font-weight:900;margin:0;font-size:1em;line-height:40px;\">Les cartes de chaleur fournissent un aper\u00e7u visuel unique<\/h1><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-top:20px;width:100%;\"><\/div><div class=\"fusion-text fusion-text-2\"><p style=\"text-align: center\">Vous cherchez \u00e0 am\u00e9liorer votre site web ? Il est indispensable de comprendre comment les visiteurs interagissent avec lui. Symplify Conversion offre un aper\u00e7u complet avec des cartes de clics et des cartes de d\u00e9filement.  <\/p>\n<\/div><div style=\"text-align:center;\"><a class=\"fusion-button button-flat button-xlarge button-custom fusion-button-default button-2 fusion-button-default-span fusion-button-default-type\" style=\"--button_accent_color:var(--awb-color4);--button_border_color:#981d5c;--button_accent_hover_color:#981d5c;--button_border_hover_color:#981d5c;--button_gradient_top_color:#981d5c;--button_gradient_bottom_color:#981d5c;--button_gradient_top_color_hover:#ffffff;--button_gradient_bottom_color_hover:#ffffff;\" target=\"_self\" href=\"\/fr\/?page_id=917\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">DEMANDEZ VOTRE D\u00c9MO<\/span><\/a><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-4 fusion-flex-container nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:4%;--awb-padding-bottom:4%;--awb-padding-top-small:40px;--awb-padding-bottom-small:40px;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1144px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-4 fusion_builder_column_2_3 2_3 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:66.666666666667%;--awb-margin-top-large:0px;--awb-spacing-right-large:2.88%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:2.88%;--awb-width-medium:66.666666666667%;--awb-order-medium:0;--awb-spacing-right-medium:2.88%;--awb-spacing-left-medium:2.88%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-3 fusion-title-text fusion-title-size-two\" style=\"--awb-margin-top-small:10px;--awb-margin-right-small:0px;--awb-margin-bottom-small:10px;--awb-margin-left-small:0px;\"><div class=\"title-sep-container title-sep-container-left fusion-no-large-visibility fusion-no-medium-visibility fusion-no-small-visibility\"><div class=\"title-sep sep-double sep-solid\" style=\"border-color:#e2e2e2;\"><\/div><\/div><span class=\"awb-title-spacer fusion-no-large-visibility fusion-no-medium-visibility fusion-no-small-visibility\"><\/span><h2 class=\"fusion-title-heading title-heading-left\" style=\"margin:0;\">Pourquoi le suivi du comportement sur le site web est-il important ?<\/h2><span class=\"awb-title-spacer\"><\/span><div class=\"title-sep-container title-sep-container-right\"><div class=\"title-sep sep-double sep-solid\" style=\"border-color:#e2e2e2;\"><\/div><\/div><\/div><div class=\"fusion-text fusion-text-3 fusion-text-no-margin\" style=\"--awb-font-size:20px;--awb-margin-top:20px;--awb-margin-bottom:20px;\"><p>Le suivi du comportement sur votre site web offre un moyen dynamique de voir comment votre public interagit avec votre site. Voici pourquoi c\u2019est si crucial :<br \/>\nInteraction visuelle : Obtenez une repr\u00e9sentation visuelle des interactions des visiteurs, y compris les clics, les touchers et les d\u00e9filements. <\/p>\n<ul>\n<li><b>Facile \u00e0 utiliser :<\/b> Les cartes de chaleur sont faciles \u00e0 utiliser et \u00e0 comprendre, ce qui rend l\u2019analyse des donn\u00e9es accessible \u00e0 tous les membres de votre \u00e9quipe.<\/li>\n<li><b>Adapt\u00e9 aux clients :<\/b> Impressionnez les clients et les parties prenantes en pr\u00e9sentant les donn\u00e9es d\u2019une mani\u00e8re visuellement attrayante.<\/li>\n<li><b>Tests acc\u00e9l\u00e9r\u00e9s :<\/b> Acc\u00e9l\u00e9rez les processus de test utilisateur en identifiant les domaines qui doivent \u00eatre am\u00e9lior\u00e9s.<\/li>\n<li><b>Augmentation des conversions :<\/b> Le suivi du comportement des utilisateurs est essentiel pour am\u00e9liorer les taux de conversion et les niveaux d\u2019engagement de votre site web.<\/li>\n<li><b>Rentable :<\/b> Les cartes de chaleur fournissent des informations exploitables \u00e0 une fraction du co\u00fbt par rapport aux \u00e9tudes de suivi oculaire.<\/li>\n<\/ul>\n<\/div><div class=\"fusion-title title fusion-title-4 fusion-title-text fusion-title-size-two\" style=\"--awb-margin-top-small:10px;--awb-margin-right-small:0px;--awb-margin-bottom-small:10px;--awb-margin-left-small:0px;\"><div class=\"title-sep-container title-sep-container-left fusion-no-large-visibility fusion-no-medium-visibility fusion-no-small-visibility\"><div class=\"title-sep sep-double sep-solid\" style=\"border-color:#e2e2e2;\"><\/div><\/div><span class=\"awb-title-spacer fusion-no-large-visibility fusion-no-medium-visibility fusion-no-small-visibility\"><\/span><h2 class=\"fusion-title-heading title-heading-left\" style=\"margin:0;\">Jetez un coup d\u2019\u0153il au comportement des visiteurs<\/h2><span class=\"awb-title-spacer\"><\/span><div class=\"title-sep-container title-sep-container-right\"><div class=\"title-sep sep-double sep-solid\" style=\"border-color:#e2e2e2;\"><\/div><\/div><\/div><div class=\"fusion-text fusion-text-4 fusion-text-no-margin\" style=\"--awb-font-size:20px;--awb-margin-top:20px;--awb-margin-bottom:20px;\"><p>Les cartes de chaleur sont comme un outil magique qui transforme les vastes donn\u00e9es des visiteurs en instantan\u00e9s visuels de votre site web qui sont faciles \u00e0 interpr\u00e9ter. Ces instantan\u00e9s r\u00e9v\u00e8lent comment les visiteurs interagissent avec votre contenu, mettant en \u00e9vidence les \u00e9l\u00e9ments vus et invisibles.<\/p>\n<\/div><div class=\"fusion-title title fusion-title-5 fusion-title-text fusion-title-size-two\" style=\"--awb-margin-top-small:10px;--awb-margin-right-small:0px;--awb-margin-bottom-small:10px;--awb-margin-left-small:0px;\"><div class=\"title-sep-container title-sep-container-left fusion-no-large-visibility fusion-no-medium-visibility fusion-no-small-visibility\"><div class=\"title-sep sep-double sep-solid\" style=\"border-color:#e2e2e2;\"><\/div><\/div><span class=\"awb-title-spacer fusion-no-large-visibility fusion-no-medium-visibility fusion-no-small-visibility\"><\/span><h2 class=\"fusion-title-heading title-heading-left\" style=\"margin:0;\">Configurer une carte de chaleur en 4 \u00e9tapes faciles<\/h2><span class=\"awb-title-spacer\"><\/span><div class=\"title-sep-container title-sep-container-right\"><div class=\"title-sep sep-double sep-solid\" style=\"border-color:#e2e2e2;\"><\/div><\/div><\/div><div class=\"fusion-text fusion-text-5 fusion-text-no-margin\" style=\"--awb-font-size:20px;--awb-margin-top:20px;--awb-margin-bottom:20px;\"><ul>\n<li><b>Segmentez votre public :<\/b> Commencez par d\u00e9finir quels visiteurs doivent \u00eatre inclus dans le processus de collecte de donn\u00e9es, en vous concentrant sur le comportement des clics, des touchers et des d\u00e9filements.<\/li>\n<li><b>S\u00e9lectionnez l\u2019URL du mod\u00e8le :<\/b> Choisissez une URL repr\u00e9sentative qui correspond au segment d\u2019audience que vous avez d\u00e9fini.<\/li>\n<li><b>Collecte de donn\u00e9es :<\/b> Asseyez-vous et laissez Symplify Conversion collecter les donn\u00e9es de d\u00e9filement, de clics et de touchers en fonction des param\u00e8tres que vous avez choisis, que ce soit de tous les visiteurs ou d\u2019un pourcentage.<\/li>\n<li><b>Analysez votre carte de chaleur :<\/b> Cliquez sur votre carte de chaleur et analysez les parties de votre site web qui re\u00e7oivent le plus d\u2019attention. Le rouge indique une utilisation intensive, le jaune repr\u00e9sente une utilisation moyenne et le bleu signifie un faible engagement. Basculez entre les vues de clics, de touchers et de d\u00e9filement pour obtenir des informations plus approfondies.  <\/li>\n<\/ul>\n<\/div><div class=\"fusion-title title fusion-title-6 fusion-title-text fusion-title-size-two\" style=\"--awb-margin-top-small:10px;--awb-margin-right-small:0px;--awb-margin-bottom-small:10px;--awb-margin-left-small:0px;\"><div class=\"title-sep-container title-sep-container-left fusion-no-large-visibility fusion-no-medium-visibility fusion-no-small-visibility\"><div class=\"title-sep sep-double sep-solid\" style=\"border-color:#e2e2e2;\"><\/div><\/div><span class=\"awb-title-spacer fusion-no-large-visibility fusion-no-medium-visibility fusion-no-small-visibility\"><\/span><h2 class=\"fusion-title-heading title-heading-left\" style=\"margin:0;\">En savoir plus sur les cartes de chaleur<\/h2><span class=\"awb-title-spacer\"><\/span><div class=\"title-sep-container title-sep-container-right\"><div class=\"title-sep sep-double sep-solid\" style=\"border-color:#e2e2e2;\"><\/div><\/div><\/div><div class=\"fusion-text fusion-text-6 fusion-text-no-margin\" style=\"--awb-font-size:20px;--awb-margin-top:20px;--awb-margin-bottom:20px;\"><p>Apprenez comment les cartes de chaleur peuvent transformer les donn\u00e9es des visiteurs en informations exploitables en lisant notre article de blog : <a href=\"https:\/\/symplify.com\/fr\/conversion\/heatmaps-turn-visitor-data-into-actions\/\"><u>Cartes de chaleur : Transformer les donn\u00e9es des visiteurs en informations exploitables<\/u><\/a>.<\/p>\n<\/div><div class=\"fusion-title title fusion-title-7 fusion-title-text fusion-title-size-two\" style=\"--awb-margin-top-small:10px;--awb-margin-right-small:0px;--awb-margin-bottom-small:10px;--awb-margin-left-small:0px;\"><div class=\"title-sep-container title-sep-container-left fusion-no-large-visibility fusion-no-medium-visibility fusion-no-small-visibility\"><div class=\"title-sep sep-double sep-solid\" style=\"border-color:#e2e2e2;\"><\/div><\/div><span class=\"awb-title-spacer fusion-no-large-visibility fusion-no-medium-visibility fusion-no-small-visibility\"><\/span><h2 class=\"fusion-title-heading title-heading-left\" style=\"margin:0;\">Comment les cartes de chaleur convertissent-elles ?<\/h2><span class=\"awb-title-spacer\"><\/span><div class=\"title-sep-container title-sep-container-right\"><div class=\"title-sep sep-double sep-solid\" style=\"border-color:#e2e2e2;\"><\/div><\/div><\/div><div class=\"fusion-text fusion-text-7 fusion-text-no-margin\" style=\"--awb-font-size:20px;--awb-margin-top:20px;--awb-margin-bottom:20px;\"><p>Les cartes de chaleur vous permettent de d\u00e9couvrir des informations essentielles et de suivre le comportement des utilisateurs sur le site web, telles que :<\/p>\n<ul>\n<li>Les \u00e9l\u00e9ments qui ne sont pas cliqu\u00e9s, ce qui vous permet de les optimiser pour l\u2019engagement.<\/li>\n<li>Identification des \u00e9l\u00e9ments qui ne devraient pas \u00eatre cliqu\u00e9s pour \u00e9viter la confusion de l\u2019utilisateur.<\/li>\n<li>Aper\u00e7u de la fa\u00e7on dont les visiteurs naviguent sur votre site, ce qui vous aide \u00e0 affiner la navigation de votre site.<\/li>\n<li>Conseils sur le placement de produits rentables ou d\u2019appels \u00e0 l\u2019action dans la mise en page de votre site.<\/li>\n<li>Comprendre les interactions des visiteurs avec le contenu dynamique, ce qui vous permet d\u2019am\u00e9liorer son efficacit\u00e9.<\/li>\n<li>Lutter contre la c\u00e9cit\u00e9 aux banni\u00e8res et optimiser votre strat\u00e9gie de banni\u00e8res pour de meilleurs r\u00e9sultats.<\/li>\n<li>Analyser comment les images influencent le comportement des visiteurs et am\u00e9liorer le contenu visuel en cons\u00e9quence.<\/li>\n<li>D\u00e9verrouiller les secrets des curseurs de banni\u00e8res et des carrousels pour maximiser leur impact<\/li>\n<\/ul>\n<\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-5 fusion_builder_column_1_3 1_3 fusion-flex-column\" style=\"--awb-padding-top:40px;--awb-padding-right:25px;--awb-padding-bottom:40px;--awb-padding-left:25px;--awb-overflow:hidden;--awb-bg-color:var(--awb-color2);--awb-bg-color-hover:var(--awb-color2);--awb-bg-size:cover;--awb-box-shadow:1px 1px 16px 1px rgba(0,0,0,0.07);;--awb-border-radius:10px 10px 10px 10px;--awb-width-large:33.333333333333%;--awb-margin-top-large:40px;--awb-spacing-right-large:5.76%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:5.76%;--awb-width-medium:33.333333333333%;--awb-order-medium:0;--awb-spacing-right-medium:5.76%;--awb-spacing-left-medium:5.76%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-8 fusion-sep-none fusion-title-center fusion-title-text fusion-title-size-three\" style=\"--awb-margin-top-small:10px;--awb-margin-right-small:0px;--awb-margin-bottom-small:10px;--awb-margin-left-small:0px;--awb-font-size:24px;\"><h3 class=\"fusion-title-heading title-heading-center\" style=\"margin:0;font-size:1em;\">Pourquoi les cartes de chaleur ?<\/h3><\/div><div class=\"fusion-text fusion-text-8\"><ul>\n<li>Voyez avec quel contenu les visiteurs interagissent<\/li>\n<li>Obtenez une repr\u00e9sentation visuelle de l\u2019interaction des clics, des touchers et des d\u00e9filements<\/li>\n<li>Facile \u00e0 utiliser et \u00e0 comprendre<\/li>\n<li>Une excellente fa\u00e7on de montrer les donn\u00e9es aux clients et aux autres parties prenantes<\/li>\n<li>Acc\u00e9l\u00e9rer les tests utilisateurs<\/li>\n<li>Augmenter la conversion et l\u2019engagement<\/li>\n<li>Plus rentable que le suivi oculaire<\/li>\n<\/ul>\n<\/div><div ><a class=\"fusion-button button-flat fusion-button-default-size button-default fusion-button-default button-3 fusion-button-default-span fusion-button-default-type\" style=\"--awb-margin-left:60px;\" target=\"_self\" href=\"https:\/\/conversion.symplify.com\/hc\/en-us\/articles\/4414507619474-How-our-Heatmaps-works\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">En savoir plus<\/span><\/a><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-5 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:40px;--awb-padding-bottom:40px;--awb-background-color:var(--awb-color2);--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-center fusion-flex-content-wrap\" style=\"max-width:1144px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-6 fusion_builder_column_1_2 1_2 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:3.84%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:3.84%;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:3.84%;--awb-spacing-left-medium:3.84%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-9 fusion-title-text fusion-title-size-two\" style=\"--awb-margin-top-small:10px;--awb-margin-right-small:0px;--awb-margin-bottom-small:10px;--awb-margin-left-small:0px;\"><div class=\"title-sep-container title-sep-container-left fusion-no-large-visibility fusion-no-medium-visibility fusion-no-small-visibility\"><div class=\"title-sep sep-double sep-solid\" style=\"border-color:#e2e2e2;\"><\/div><\/div><span class=\"awb-title-spacer fusion-no-large-visibility fusion-no-medium-visibility fusion-no-small-visibility\"><\/span><h2 class=\"fusion-title-heading title-heading-left\" style=\"margin:0;\">Le cas Gina Tricot : Une histoire de r\u00e9ussite r\u00e9elle<\/h2><span class=\"awb-title-spacer\"><\/span><div class=\"title-sep-container title-sep-container-right\"><div class=\"title-sep sep-double sep-solid\" style=\"border-color:#e2e2e2;\"><\/div><\/div><\/div><div class=\"fusion-text fusion-text-9\"><p>D\u00e9couvrez comment les solutions de cartes de chaleur de Symplify ont aid\u00e9 Gina Tricot, une marque leader, \u00e0 obtenir des r\u00e9sultats remarquables. Apprenez de leur succ\u00e8s et voyez comment Symplify peut faire des merveilles pour votre marque aussi.<\/p>\n<\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-7 fusion_builder_column_1_2 1_2 fusion-flex-column\" style=\"--awb-overflow:hidden;--awb-bg-size:cover;--awb-border-radius:20px 20px 20px 20px;--awb-width-large:50%;--awb-margin-top-large:0px;--awb-spacing-right-large:3.84%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:3.84%;--awb-width-medium:50%;--awb-order-medium:0;--awb-spacing-right-medium:3.84%;--awb-spacing-left-medium:3.84%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-image-element \" style=\"--awb-mask-url: url(https:\/\/symplify.com\/wp-content\/plugins\/fusion-builder\/\/assets\/images\/masks\/mask-10.svg);--awb-mask-position: top left;--awb-caption-title-color:var(--awb-color4);--awb-caption-overlay-color:var(--awb-color2);--awb-caption-title-font-family:&quot;Century Gothic Bold&quot;;--awb-caption-title-font-weight:400;--awb-caption-title-font-style:normal;--awb-caption-title-size:50px;--awb-caption-title-transform:uppercase;--awb-caption-title-line-height:1;--awb-caption-title-letter-spacing:5px;\"><span class=\" fusion-imageframe imageframe-none imageframe-10 awb-imageframe-style awb-imageframe-style-schantel has-mask\"><a class=\"fusion-no-lightbox\" href=\"https:\/\/symplify.com\/conversion\/gina-tricot-when-the-data-speaks-for-itself\/\" target=\"_self\" aria-label=\"lucrezia-carnelos-wQ9VuP_Njr4-unsplash (1)\"><img decoding=\"async\" width=\"1024\" height=\"683\" src=\"https:\/\/symplify.com\/wp-content\/uploads\/2023\/03\/lucrezia-carnelos-wQ9VuP_Njr4-unsplash-1-1024x683.jpg\" alt class=\"img-responsive wp-image-7555\" srcset=\"https:\/\/symplify.com\/wp-content\/uploads\/2023\/03\/lucrezia-carnelos-wQ9VuP_Njr4-unsplash-1-200x133.jpg 200w, https:\/\/symplify.com\/wp-content\/uploads\/2023\/03\/lucrezia-carnelos-wQ9VuP_Njr4-unsplash-1-400x267.jpg 400w, https:\/\/symplify.com\/wp-content\/uploads\/2023\/03\/lucrezia-carnelos-wQ9VuP_Njr4-unsplash-1-600x400.jpg 600w, https:\/\/symplify.com\/wp-content\/uploads\/2023\/03\/lucrezia-carnelos-wQ9VuP_Njr4-unsplash-1-800x533.jpg 800w, https:\/\/symplify.com\/wp-content\/uploads\/2023\/03\/lucrezia-carnelos-wQ9VuP_Njr4-unsplash-1-1200x800.jpg 1200w\" sizes=\"(max-width: 640px) 100vw, 600px\" \/><div class=\"awb-imageframe-caption-container\"><div class=\"awb-imageframe-caption\"><h1 class=\"awb-imageframe-caption-title\">Cas d\u2019utilisation de Gina Tricot<\/h1><p class=\"awb-imageframe-caption-text\">Une augmentation de 3 % du nombre de sessions de recherche r\u00e9elles, statistiquement satisfaite. Ainsi qu\u2019une augmentation d\u2019environ 2 % du montant total des achats termin\u00e9s, \u00e9galement statistiquement satisfaite. <\/p><\/div><\/div><\/a><\/span><\/div><\/div><\/div><\/div><\/div><div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-6 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-top:75px;--awb-padding-bottom:75px;--awb-padding-top-medium:60px;--awb-padding-bottom-medium:58px;--awb-background-color:var(--awb-color1);--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1144px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-8 fusion_builder_column_1_1 1_1 fusion-flex-column fusion-flex-align-self-center\" style=\"--awb-bg-size:cover;--awb-width-large:100%;--awb-margin-top-large:0px;--awb-spacing-right-large:1.92%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:1.92%;--awb-width-medium:100%;--awb-order-medium:0;--awb-spacing-right-medium:1.92%;--awb-spacing-left-medium:1.92%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-center fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-10 fusion-sep-none fusion-title-center fusion-title-text fusion-title-size-two\" style=\"--awb-margin-bottom:60px;--awb-margin-top-small:10px;--awb-margin-right-small:0px;--awb-margin-bottom-small:10px;--awb-margin-left-small:0px;--awb-margin-bottom-medium:20px;--awb-font-size:48px;\"><h2 class=\"fusion-title-heading title-heading-center\" style=\"margin:0;font-size:1em;\">D\u00e9marrez avec Symplify<\/h2><\/div><div class=\"fusion-text fusion-text-10 fusion-text-no-margin\" style=\"--awb-text-transform:none;--awb-margin-bottom:40px;\"><p style=\"text-align: center\">Pr\u00eat \u00e0 surcharger votre site web avec des tests et de la personnalisation ? Laissez-nous vous montrer les incroyables possibilit\u00e9s que Symplify offre pour votre marque. Commencez \u00e0 optimiser votre site pour de meilleures conversions et un meilleur engagement d\u00e8s maintenant.  <\/p>\n<p style=\"text-align: center\">En conclusion, les outils de cartes de chaleur de Symplify offrent un moyen puissant de comprendre et d\u2019optimiser le comportement des utilisateurs sur votre site web. Que vous souhaitiez augmenter les conversions, am\u00e9liorer l\u2019exp\u00e9rience utilisateur ou stimuler l\u2019engagement, les cartes de chaleur sont votre cl\u00e9 du succ\u00e8s. Ne manquez pas l\u2019occasion de lib\u00e9rer tout le potentiel de votre site web. D\u00e9marrez avec Symplify d\u00e8s aujourd\u2019hui et regardez les performances de votre site web monter en fl\u00e8che.   <\/p>\n<\/div><div ><a class=\"fusion-button button-flat button-xlarge button-default fusion-button-default button-4 fusion-button-default-span fusion-button-default-type button-xlarge--center\" target=\"_self\" href=\"\/fr\/?page_id=12554\"><span class=\"fusion-button-text awb-button__text awb-button__text--default\">Demander une d\u00e9mo<\/span><\/a><\/div><\/div><\/div><\/div><\/div><\/p>\n","protected":false},"excerpt":{"rendered":"","protected":false},"author":1,"featured_media":0,"parent":0,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"100-width.php","meta":{"inline_featured_image":false,"footnotes":""},"class_list":["post-939","page","type-page","status-publish","hentry"],"_links":{"self":[{"href":"https:\/\/symplify.com\/fr\/wp-json\/wp\/v2\/pages\/939","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/symplify.com\/fr\/wp-json\/wp\/v2\/pages"}],"about":[{"href":"https:\/\/symplify.com\/fr\/wp-json\/wp\/v2\/types\/page"}],"author":[{"embeddable":true,"href":"https:\/\/symplify.com\/fr\/wp-json\/wp\/v2\/users\/1"}],"replies":[{"embeddable":true,"href":"https:\/\/symplify.com\/fr\/wp-json\/wp\/v2\/comments?post=939"}],"version-history":[{"count":28,"href":"https:\/\/symplify.com\/fr\/wp-json\/wp\/v2\/pages\/939\/revisions"}],"predecessor-version":[{"id":12683,"href":"https:\/\/symplify.com\/fr\/wp-json\/wp\/v2\/pages\/939\/revisions\/12683"}],"wp:attachment":[{"href":"https:\/\/symplify.com\/fr\/wp-json\/wp\/v2\/media?parent=939"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}