{"id":8136,"date":"2022-08-03T14:42:13","date_gmt":"2022-08-03T14:42:13","guid":{"rendered":"https:\/\/symplify.com\/?post_type=avada_portfolio&#038;p=8136"},"modified":"2026-03-11T09:13:22","modified_gmt":"2026-03-11T09:13:22","slug":"le-cahier-de-strategies-pour-obnl","status":"publish","type":"avada_portfolio","link":"https:\/\/symplify.com\/fr\/content\/le-cahier-de-strategies-pour-obnl\/","title":{"rendered":"Le cahier de strat\u00e9gies pour OBNL"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-right:6%;--awb-padding-left:6%;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1144px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:60%;--awb-margin-top-large:0px;--awb-spacing-right-large:3.2%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:3.2%;--awb-width-medium:60%;--awb-order-medium:0;--awb-spacing-right-medium:3.2%;--awb-spacing-left-medium:3.2%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-1 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-text-color:#981d5c;--awb-font-size:28px;\"><h2 class=\"fusion-title-heading title-heading-left\" style=\"margin:0;font-size:1em;line-height:34px;\"><\/h2><\/div><div class=\"fusion-title title fusion-title-2 fusion-sep-none fusion-title-text fusion-title-size-one\" style=\"--awb-font-size:40px;\"><h1 class=\"fusion-title-heading title-heading-left\" style=\"margin:0;font-size:1em;line-height:46px;\">Le cahier de strat\u00e9gies pour OBNL<\/h1><\/div><div class=\"fusion-text fusion-text-1\"><p class=\"p1\">Le but ultime de n\u2019importe quelle ONG ou OBNL est de puiser dans le revenu disponible d\u2019un bassin de donateurs potentiels. Le d\u00e9fi ? Une comp\u00e9tition f\u00e9roce pour l\u2019attention de donateurs de la part de sources inattendues.<\/p>\n<p>Ce guide vous aidera \u00e0 lib\u00e9rer tout le potentiel de votre base de donateurs gr\u00e2ce \u00e0 l&rsquo;optimisation des conversions et \u00e0 l&rsquo;automatisation de l&rsquo;engagement des donateurs.<\/p>\n<p>Nous vous montrerons comment les organisations \u00e0 but non lucratif peuvent tirer parti des connaissances des donateurs et de l&rsquo;engagement omnicanal des donateurs pour acqu\u00e9rir de nouveaux donateurs et augmenter les contributions des donateurs existants.<\/p>\n<\/div><div class=\"fusion-title title fusion-title-3 fusion-sep-none fusion-title-text fusion-title-size-three\" style=\"--awb-font-size:24px;\"><h3 class=\"fusion-title-heading title-heading-left\" style=\"margin:0;font-size:1em;\">Table des mati\u00e8res :<\/h3><\/div><div class=\"fusion-text fusion-text-2\"><ul>\n<li class=\"p1\">Le donateur en ligne<\/li>\n<li class=\"p1\">L\u2019importance de l\u2019optimisation de la conversion pour un OBNL<\/li>\n<li class=\"p1\">La cr\u00e9ation d\u2019une meilleure exp\u00e9rience donateur<\/li>\n<\/ul>\n<\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-1 fusion-flex-column\" style=\"--awb-padding-top:25px;--awb-padding-right:40px;--awb-padding-bottom:25px;--awb-padding-left:40px;--awb-overflow:hidden;--awb-bg-size:cover;--awb-box-shadow:1px 1px 16px 1px rgba(0,0,0,0.07);;--awb-border-radius:10px 10px 10px 10px;--awb-width-large:40%;--awb-margin-top-large:0px;--awb-spacing-right-large:4.8%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:4.8%;--awb-width-medium:40%;--awb-order-medium:0;--awb-spacing-right-medium:4.8%;--awb-spacing-left-medium:4.8%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-image-element \" style=\"--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-1 hover-type-none\"><a class=\"fusion-no-lightbox\" href=\"https:\/\/symplify.com\/wp-content\/uploads\/2022\/06\/MU_Cahier-strategies-OBNL-1.jpg\" target=\"_blank\" aria-label=\"MU_Cahier-strategies-OBNL\" rel=\"noopener noreferrer\"><img decoding=\"async\" width=\"300\" height=\"200\" alt=\"Le cahier de strat\u00e9gies pour OBNL\" src=\"https:\/\/symplify.com\/wp-content\/uploads\/2022\/06\/MU_Cahier-strategies-OBNL-1-300x200.jpg\" class=\"img-responsive wp-image-5093\" srcset=\"https:\/\/symplify.com\/wp-content\/uploads\/2022\/06\/MU_Cahier-strategies-OBNL-1-200x133.jpg 200w, https:\/\/symplify.com\/wp-content\/uploads\/2022\/06\/MU_Cahier-strategies-OBNL-1-400x267.jpg 400w, https:\/\/symplify.com\/wp-content\/uploads\/2022\/06\/MU_Cahier-strategies-OBNL-1-600x400.jpg 600w, https:\/\/symplify.com\/wp-content\/uploads\/2022\/06\/MU_Cahier-strategies-OBNL-1-800x533.jpg 800w, https:\/\/symplify.com\/wp-content\/uploads\/2022\/06\/MU_Cahier-strategies-OBNL-1.jpg 1034w\" sizes=\"(max-width: 640px) 100vw, 300px\" \/><\/a><\/span><\/div><div class=\"fusion-separator fusion-full-width-sep\" style=\"align-self: center;margin-left: auto;margin-right: auto;margin-bottom:20px;width:100%;\"><div class=\"fusion-separator-border sep-single sep-solid\" style=\"--awb-height:20px;--awb-amount:20px;--awb-sep-color:#e4e4e4;border-color:#e4e4e4;border-top-width:1px;\"><\/div><\/div><script src=\"https:\/\/js-eu1.hsforms.net\/forms\/embed\/147793077.js\" defer><\/script>\n<div class=\"hs-form-frame\" data-region=\"eu1\" data-form-id=\"faf129e4-b48d-462e-b524-7a0eb5a9fd14\" data-portal-id=\"147793077\"><\/div><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Ce guide vous aidera \u00e0 lib\u00e9rer tout le potentiel de votre base de donateurs gr\u00e2ce \u00e0 l&rsquo;optimisation des conversions et \u00e0 l&rsquo;automatisation de l&rsquo;engagement des donateurs.<\/p>\n","protected":false},"author":16,"featured_media":5093,"menu_order":0,"comment_status":"open","ping_status":"closed","template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"portfolio_category":[31],"portfolio_skills":[],"portfolio_tags":[],"class_list":["post-8136","avada_portfolio","type-avada_portfolio","status-publish","format-standard","has-post-thumbnail","hentry","portfolio_category-guide"],"_links":{"self":[{"href":"https:\/\/symplify.com\/fr\/wp-json\/wp\/v2\/avada_portfolio\/8136","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/symplify.com\/fr\/wp-json\/wp\/v2\/avada_portfolio"}],"about":[{"href":"https:\/\/symplify.com\/fr\/wp-json\/wp\/v2\/types\/avada_portfolio"}],"author":[{"embeddable":true,"href":"https:\/\/symplify.com\/fr\/wp-json\/wp\/v2\/users\/16"}],"replies":[{"embeddable":true,"href":"https:\/\/symplify.com\/fr\/wp-json\/wp\/v2\/comments?post=8136"}],"version-history":[{"count":11,"href":"https:\/\/symplify.com\/fr\/wp-json\/wp\/v2\/avada_portfolio\/8136\/revisions"}],"predecessor-version":[{"id":13406,"href":"https:\/\/symplify.com\/fr\/wp-json\/wp\/v2\/avada_portfolio\/8136\/revisions\/13406"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/symplify.com\/fr\/wp-json\/wp\/v2\/media\/5093"}],"wp:attachment":[{"href":"https:\/\/symplify.com\/fr\/wp-json\/wp\/v2\/media?parent=8136"}],"wp:term":[{"taxonomy":"portfolio_category","embeddable":true,"href":"https:\/\/symplify.com\/fr\/wp-json\/wp\/v2\/portfolio_category?post=8136"},{"taxonomy":"portfolio_skills","embeddable":true,"href":"https:\/\/symplify.com\/fr\/wp-json\/wp\/v2\/portfolio_skills?post=8136"},{"taxonomy":"portfolio_tags","embeddable":true,"href":"https:\/\/symplify.com\/fr\/wp-json\/wp\/v2\/portfolio_tags?post=8136"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}