{"id":8056,"date":"2023-04-20T18:38:00","date_gmt":"2023-04-20T18:38:00","guid":{"rendered":"https:\/\/symplify.com\/?post_type=avada_portfolio&#038;p=8056"},"modified":"2026-03-11T09:14:50","modified_gmt":"2026-03-11T09:14:50","slug":"comment-augmenter-la-valeur-vie-client-grace-a-lengagement-multicanal-automatise","status":"publish","type":"avada_portfolio","link":"https:\/\/symplify.com\/fr\/content\/comment-augmenter-la-valeur-vie-client-grace-a-lengagement-multicanal-automatise\/","title":{"rendered":"Comment augmenter la valeur vie client gr\u00e2ce \u00e0 l&rsquo;engagement multicanal automatis\u00e9?"},"content":{"rendered":"<div class=\"fusion-fullwidth fullwidth-box fusion-builder-row-1 fusion-flex-container has-pattern-background has-mask-background nonhundred-percent-fullwidth non-hundred-percent-height-scrolling\" style=\"--awb-border-radius-top-left:0px;--awb-border-radius-top-right:0px;--awb-border-radius-bottom-right:0px;--awb-border-radius-bottom-left:0px;--awb-padding-right:6%;--awb-padding-left:6%;--awb-flex-wrap:wrap;\" ><div class=\"fusion-builder-row fusion-row fusion-flex-align-items-flex-start fusion-flex-content-wrap\" style=\"max-width:1144px;margin-left: calc(-4% \/ 2 );margin-right: calc(-4% \/ 2 );\"><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-0 fusion-flex-column\" style=\"--awb-bg-size:cover;--awb-width-large:60%;--awb-margin-top-large:0px;--awb-spacing-right-large:3.2%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:3.2%;--awb-width-medium:60%;--awb-order-medium:0;--awb-spacing-right-medium:3.2%;--awb-spacing-left-medium:3.2%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-title title fusion-title-1 fusion-sep-none fusion-title-text fusion-title-size-two\" style=\"--awb-text-color:#000000;--awb-font-size:28px;\"><h2 class=\"fusion-title-heading title-heading-left\" style=\"margin:0;font-size:1em;line-height:34px;\"><\/h2><\/div><div class=\"fusion-title title fusion-title-2 fusion-sep-none fusion-title-text fusion-title-size-one\" style=\"--awb-font-size:40px;\"><h1 class=\"fusion-title-heading title-heading-left\" style=\"margin:0;font-size:1em;line-height:46px;\">Comment augmenter la valeur vie client gr\u00e2ce \u00e0 l&rsquo;engagement multicanal automatis\u00e9?<\/h1><\/div><div class=\"fusion-text fusion-text-1\"><p>Pour les organisations qui cherchent \u00e0 accro\u00eetre leurs revenus, \u00e0 cr\u00e9er une notori\u00e9t\u00e9 de marque et \u00e0 se b\u00e2tir un r\u00e9seau social, l\u2019engagement multicanal est la voie \u00e0 suivre.<\/p>\n<p>Bien men\u00e9, l\u2019engagement multicanal peut faire grimper en fl\u00e8che les revenus de votre marque et la positionner comme une r\u00e9f\u00e9rence dans votre march\u00e9. Cette strat\u00e9gie marketing a prouv\u00e9 \u00e0 maintes reprises qu\u2019elle produisait des r\u00e9sultats exceptionnels l\u00e0 o\u00f9 toutes les autres strat\u00e9gies ont \u00e9chou\u00e9.<\/p>\n<p>Compte tenu de l\u2019importance de la <a href=\"https:\/\/symplify.com\/fr\/glossaire\/#valeurvieclient\" target=\"_blank\" rel=\"noopener\"><u>valeur vie client<\/u><\/a> et de la fa\u00e7on dont l\u2019automatisation de l\u2019engagement multicanal contribue \u00e0 la fid\u00e9lisation et aux ventes, il est imp\u00e9ratif que ces \u00e9l\u00e9ments constituent la base de votre marketing en ligne.<\/p>\n<p>Dans ce livre num\u00e9rique, nous allons voir comment l\u2019engagement multicanal automatis\u00e9 aide les entreprises \u00e0 augmenter leur chiffre d\u2019affaires et la <a href=\"https:\/\/symplify.com\/fr\/blog\/augmenter-valeur-vie-client-engagement-multicanal\/\" target=\"_blank\" rel=\"noopener\">valeur vie client<\/a>. Gr\u00e2ce \u00e0 la personnalisation et \u00e0 l\u2019automatisation, les marques qui adoptent une strat\u00e9gie d\u2019engagement multicanal peuvent s\u2019attendre \u00e0 une augmentation des conversions, une meilleure exp\u00e9rience client et des taux de r\u00e9tention client plus \u00e9lev\u00e9s.<\/p>\n<\/div><div class=\"fusion-title title fusion-title-3 fusion-sep-none fusion-title-text fusion-title-size-three\" style=\"--awb-font-size:24px;\"><h3 class=\"fusion-title-heading title-heading-left\" style=\"margin:0;font-size:1em;\">Table des mati\u00e8res :<\/h3><\/div><div class=\"fusion-text fusion-text-2\"><ul>\n<li>En quoi consiste l\u2019engagement client multicanal?<\/li>\n<li>La gestion du cycle de vie client (CLM)<\/li>\n<li>Comment l\u2019engagement multicanal automatis\u00e9 aide \u00e0 augmenter le chiffre d\u2019affaires et la valeur vie client?<\/li>\n<li>Les 4 niveaux de maturit\u00e9 en marketing relationnel<\/li>\n<li>L&rsquo;importance strat\u00e9gique de la gestion de la relation client<\/li>\n<li>Principaux avantages de la gestion de la relation client<\/li>\n<li><a href=\"https:\/\/symplify.com\/fr\/blog\/5-etapes-pour-definir-strategie-relation-client\/\" target=\"_blank\" rel=\"noopener\">5 \u00e9tapes pour d\u00e9finir votre strat\u00e9gie de relation client<\/a><\/li>\n<li>\u00c9tudes de cas sur l\u2019engagement client multicanal<\/li>\n<\/ul>\n<\/div><\/div><\/div><div class=\"fusion-layout-column fusion_builder_column fusion-builder-column-1 fusion-flex-column\" style=\"--awb-padding-top:25px;--awb-padding-right:40px;--awb-padding-bottom:25px;--awb-padding-left:40px;--awb-overflow:hidden;--awb-bg-size:cover;--awb-box-shadow:1px 1px 16px 1px rgba(0,0,0,0.07);;--awb-border-radius:10px 10px 10px 10px;--awb-width-large:40%;--awb-margin-top-large:0px;--awb-spacing-right-large:4.8%;--awb-margin-bottom-large:20px;--awb-spacing-left-large:4.8%;--awb-width-medium:40%;--awb-order-medium:0;--awb-spacing-right-medium:4.8%;--awb-spacing-left-medium:4.8%;--awb-width-small:100%;--awb-order-small:0;--awb-spacing-right-small:1.92%;--awb-spacing-left-small:1.92%;\"><div class=\"fusion-column-wrapper fusion-column-has-shadow fusion-flex-justify-content-flex-start fusion-content-layout-column\"><div class=\"fusion-image-element \" style=\"--awb-caption-title-font-family:var(--h2_typography-font-family);--awb-caption-title-font-weight:var(--h2_typography-font-weight);--awb-caption-title-font-style:var(--h2_typography-font-style);--awb-caption-title-size:var(--h2_typography-font-size);--awb-caption-title-transform:var(--h2_typography-text-transform);--awb-caption-title-line-height:var(--h2_typography-line-height);--awb-caption-title-letter-spacing:var(--h2_typography-letter-spacing);\"><span class=\" fusion-imageframe imageframe-none imageframe-1 hover-type-none\"><a class=\"fusion-no-lightbox\" href=\"https:\/\/symplify.com\/wp-content\/uploads\/2023\/04\/Mockup_Symplify_eBook_Marketing-multicanal-automatise-1.png\" target=\"_blank\" aria-label=\"Mockup_Symplify_eBook_Marketing-multicanal-automatise\" rel=\"noopener noreferrer\"><img decoding=\"async\" width=\"300\" height=\"200\" alt=\"Comment augmenter la valeur vie client gr\u00e2ce \u00e0 l&#039;engagement multicanal automatis\u00e9?\" src=\"https:\/\/symplify.com\/wp-content\/uploads\/2023\/04\/Mockup_Symplify_eBook_Marketing-multicanal-automatise-1-300x200.png\" class=\"img-responsive wp-image-8089\" srcset=\"https:\/\/symplify.com\/wp-content\/uploads\/2023\/04\/Mockup_Symplify_eBook_Marketing-multicanal-automatise-1-200x133.png 200w, https:\/\/symplify.com\/wp-content\/uploads\/2023\/04\/Mockup_Symplify_eBook_Marketing-multicanal-automatise-1-400x266.png 400w, 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data-portal-id=\"147793077\"><\/div><\/div><\/div><\/div><\/div>\n","protected":false},"excerpt":{"rendered":"<p>Dans ce livre num\u00e9rique, nous allons voir comment l\u2019engagement multicanal automatis\u00e9 aide les entreprises \u00e0 augmenter leur chiffre d\u2019affaires et la valeur vie client.<\/p>\n","protected":false},"author":16,"featured_media":8062,"menu_order":0,"comment_status":"closed","ping_status":"closed","template":"","format":"standard","meta":{"inline_featured_image":false,"footnotes":""},"portfolio_category":[31],"portfolio_skills":[],"portfolio_tags":[],"class_list":["post-8056","avada_portfolio","type-avada_portfolio","status-publish","format-standard","has-post-thumbnail","hentry","portfolio_category-guide"],"_links":{"self":[{"href":"https:\/\/symplify.com\/fr\/wp-json\/wp\/v2\/avada_portfolio\/8056","targetHints":{"allow":["GET"]}}],"collection":[{"href":"https:\/\/symplify.com\/fr\/wp-json\/wp\/v2\/avada_portfolio"}],"about":[{"href":"https:\/\/symplify.com\/fr\/wp-json\/wp\/v2\/types\/avada_portfolio"}],"author":[{"embeddable":true,"href":"https:\/\/symplify.com\/fr\/wp-json\/wp\/v2\/users\/16"}],"replies":[{"embeddable":true,"href":"https:\/\/symplify.com\/fr\/wp-json\/wp\/v2\/comments?post=8056"}],"version-history":[{"count":17,"href":"https:\/\/symplify.com\/fr\/wp-json\/wp\/v2\/avada_portfolio\/8056\/revisions"}],"predecessor-version":[{"id":13407,"href":"https:\/\/symplify.com\/fr\/wp-json\/wp\/v2\/avada_portfolio\/8056\/revisions\/13407"}],"wp:featuredmedia":[{"embeddable":true,"href":"https:\/\/symplify.com\/fr\/wp-json\/wp\/v2\/media\/8062"}],"wp:attachment":[{"href":"https:\/\/symplify.com\/fr\/wp-json\/wp\/v2\/media?parent=8056"}],"wp:term":[{"taxonomy":"portfolio_category","embeddable":true,"href":"https:\/\/symplify.com\/fr\/wp-json\/wp\/v2\/portfolio_category?post=8056"},{"taxonomy":"portfolio_skills","embeddable":true,"href":"https:\/\/symplify.com\/fr\/wp-json\/wp\/v2\/portfolio_skills?post=8056"},{"taxonomy":"portfolio_tags","embeddable":true,"href":"https:\/\/symplify.com\/fr\/wp-json\/wp\/v2\/portfolio_tags?post=8056"}],"curies":[{"name":"wp","href":"https:\/\/api.w.org\/{rel}","templated":true}]}}